AirClic to Power LScan Technologies' Bar Code-Based, Pharmaceutical Applications.Business Editors/High-Tech Writers BLUE BELL, Pa., and CONSHOHOCKEN, Pa.--(BUSINESS WIRE)--Oct. 30, 2001 Bar Code Technology Gauges Customer Interest, Measures Effectiveness of Marketing Initiatives The pharmaceutical industry spends over $15 billion a year on marketing, all in pursuit of a sale, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. WR Hambrecht & Co. However pharmaceutical companies have no definitive way to gauge the success of their outreach Outreach is an effort by an organization or group to connect its ideas or practices to the efforts of other organizations, groups, specific audiences or the general public. efforts. Now, AirClic Inc. and LScan Technologies have found a way to track customer interest. AirClic Inc., a wireless solutions provider serving the mobile information market, and LScan Technologies, a leading provider of bar code scanning applications for the pharmaceutical industry, today announced the licensing of AirClic's platform through LScan's participation in the AirClic Community Enablers (ACE) program. LScan will develop bar code-based applications that allow pharmaceutical companies to better measure the effectiveness of marketing dollars. Using low-cost, mobile scanning devices See scanner. , physicians and medical personnel can connect directly to Web sites to obtain specific product information, access coupons, or participate in surveys, promotional events and communities. The first LScan application based on the AirClic platform is called DetaiLScan(TM). This end-to-end solution (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved. Compare: turn-key solution. for pharmaceutical companies links traditional marketing materials to e-marketing programs by connecting customers to relevant online information, using specific bar codes. The connection of marketing materials to electronic information enables pharmaceutical brand teams to measure the impact of their efforts using electronic transaction logs similar to those provided by Internet traffic Internet traffic is the flow of data around the Internet. It includes web traffic, which is the amount of that data that is related to the World Wide Web, along with the traffic from other major uses of the Internet, such as electronic mail and peer-to-peer networks. reports. LScan is developing similar applications for the health and nutrition industries, NutitionLScan(TM) and HealtheScan(TM), designed to maximize the availability of online information. "Our platform enables companies to harness the power of bar codes and numbers to provide valuable information and services to customers and employees using inexpensive scanners or mobile devices, such as cell phones or PDAs," said Lewis M. Taffer, director of North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. commercialization for AirClic. "LScan is leveraging our technology to provide pharmaceutical companies with the ability to track customer interest and use that feedback to adjust outreach campaigns. It will be an indispensable tool for companies that want to extend the reach and effectiveness of their marketing dollars." "The AirClic platform enables us to develop unique solutions that provide a complete methodology to increase effectiveness and measure ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). of marketing campaigns," said Jeff Lennon, vice president of business development for LScan. "The application points customers directly to relevant information with greater accuracy and an enhanced user experience, resulting in increased participation, stimulating activity and ultimately generating more prescriptions." About the AirClic Community Enablers (ACE) program The ACE program provides open, accessible, and easy-to-use developer tools for third-party application developers, like LScan, to build and deploy business and consumer applications using the AirClic platform. AirClic's technology enables companies to deliver easy-to-use mobile solutions that use bar codes and numbers to link end-users simply, accurately and rapidly to content and applications via the Internet. For more information on the ACE program, contact ace@airclic.com or (215) 283-2233. About AirClic Inc. Founded in 1999, AirClic Inc. (www.airclic.com) is a services platform company serving the mobile information market. AirClic enables companies to use industry standard bar codes or numbers to dynamically connect to applications and data. AirClic is compatible with UPC/EAN/JAN/128/39 codes, company-specific codes or numbers, as well as Scanlets(TM), AirClic's small proprietary bar codes, all of which can be input by scanning, manual entry or voice recognition. AirClic's mobile information, open platform allows application developers, corporations and individuals to access and deploy a wide variety of consumer, business and proprietary applications globally. AirClic can securely extend any application to a tethered Attached to a data or power source by wire or fiber. Contrast with untethered. or untethered Unattached to any data or power source by wire or fiber; in other words: wireless. Contrast with tethered. user with Internet or telephone access, regardless of the device (cell or connected phone, PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). , computer or scanner (1) See also antivirus program. (2) An optical device that reads a printed page or transparency and converts it into a graphics image for the computer. The scanner does not recognize or differentiate in any manner the content of the material it is scanning. ). AirClic is headquartered in Blue Bell, Pa., and also maintains offices in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , Herndon, Va., and Stockholm, Sweden. About LScan LScan Technologies www.lscan.com, headquartered outside of Philadelphia in Conshohocken, PA, provides single source computing computing - computer solutions that enable the pharmaceutical industry to leverage the full potential of mobile barcode scanning technology. LScan specializes in providing mobile and wireless applications to the pharmaceutical and healthcare industries, which promote improved productivity, efficiency, and convenience. To learn more about LScan Technologies, Inc. contact Jeff Lennon at Jlennon@LScan.com or (610) 862-1150. |
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