AirClic Unveils Revolutionary Technology And Announces Leadership Coup.

Business Editors

WEST CONSHOHOCKEN, Pa.--(BUSINESS WIRE)--March 13, 2000

Technology Enables Wireless Shopping Through Print Media --

Facilitates Sales, Provides Unprecedented Marketing Information

and Offers New Life to Publishing Industry

New Company Snags Top Talent with Opportunity to Bring

Interactive Print to the World

Following its show-stopping introduction last night at an exclusive meeting of top retail and technology leaders, AirClic today announced the appointment of David A. Klatt, Jr. and J. Patrick Robinson, both formerly of Black & Decker Corp. (NYSE:BDK), as, respectively, chief executive officer and chief financial officer.

"This is obviously quite a coup for a young company," said AirClic Chairman Peter Ritz. "With David's and Patrick's tremendous talents, and our revolutionary technology, we will revitalize the retail, print and advertising industries, by making electronic shopping easier, more available and more `trackable' than even the Internet's strongest advocates ever imagined."

Chief Information Officers from market leaders such as Amazon.com; Home Depot; Sears, Roebuck & Co. and Spiegel got a firsthand look at AirClic at the opening of the 2000 Retail Network Innovation Awards (RNIA) Roundtable last night. "This is going to be pervasive," said Jeff Siegel, RNIA Roundtable chairman and leader of Enterprise Market Development at Palm Inc. "Mobile shopping will bring Internet commerce to the next level and have a major impact on all retail and e-tail companies."

"AirClic's technology means that with a variety of handheld devices, virtually anything can be interactive - from your daily newspaper, to a product label, sign in the subway, catalog or theater ticket," said Klatt. "This is a major opportunity to not only build a business but change the way business is done."

Commenting on the addition of Klatt and Robinson to AirClic, Joe Galli, President and chief operating officer of Amazon.com adds, "With David and Patrick at the helm, you have two leaders who understand both the promise of technology and the bottom line of retail." Galli worked closely with Klatt and Robinson at Black & Decker.

Professional Backgrounds

Klatt was with Black & Decker since 1986. He was instrumental in building Dewalt Tools and most recently held the position of Vice President/General Manager of the U.S. Consumer Division, where he was responsible for Power Tools, Outdoor Products, and Home Products. From 1998 to 1999, division sales increased 20-plus percent and profit grew over 50 percent. Klatt was also responsible for global product development and served as chairman of a joint venture focused on manufacturing and engineering with a company in China. He earned a B.S. in Management/Marketing from LeMoyne College and an International M.B.A. from Georgetown University.

Mr. Robinson joined Black & Decker in 1982. His most recent position was Vice President of Finance for the Woldwide Power Tools Group, where he organized and directed all finance activity for sales of over $3 billion. Robinson earned a B.S. in Accounting/Economics from the Wharton School of the University of Pennsylvania and an M.B.A. in Finance from Loyola College.

AirClic

In development for one year, AirClic, Inc. is a wireless e-commerce and media company headquartered in West Conshohocken "Philicon Valley," Pa. that serves both consumers and businesses. AirClic will increase product demand by providing easy, instant shopping virtually everywhere for shoppers. It will facilitate more efficient marketing by providing detailed comparisons of advertising's direct effect on purchases by ad design, location and medium. For more information visit http://www.airclic.com.