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AirClic Inc. Acquires Beeline Shopper to Bring Mobile Services to Grocery Customers; Service Adds to Emerging Set of AirClic-Enabled Applications.


Business Editors/Hi Tech Writers

BLUE BELL, Pa.--(BUSINESS WIRE)--May 7, 2001

AirClic Inc. announced today its acquisition of Beeline bee·line  
n.
A direct, straight course.

intr.v. bee·lined, bee·lin·ing, bee·lines
To move swiftly in a direct, straight course.
 Shopper. Beeline Shopper manages one of the largest combined grocery databases comprising 7 million UPC (Universal Product Code) The standard bar code printed on retail merchandise, which is administered by GS1 US, Brussels, Belgium and Lawrenceville, NJ (www.gs1.org).  codes and associated nutritional, health and wellness information for each product. Beeline Shopper has built a series of consumer related services around these databases, which, in combination with bar code scanners A device specialized for reading bar codes and converting them into either the ASCII or EBCDIC digital character code. Pen scanners, also known as wand scanners, were the first type of bar code scanner developed in the 1970s. , help shoppers save time and money when shopping, and meet personal health, wellness and diet goals in the process. These services are supported by and provided to the customers of consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale
foodstuff, grocery - (usually plural) consumer goods sold by a grocer

plural, plural form - the form of a word that is used to denote more than one
 companies (CPGs) and grocery store chains.

Beeline Shopper will use AirClic enabling technology for providing these services.

Utilizing Beeline's Shop Smart, Eat Right(TM) service, a shopper can scan a product bar code in their kitchen with a small, wireless scanning device See scanner.  (the AirClicker (TM)), or other scanning devices, creating a personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 shopping list. This shopping list provides shoppers with a number of benefits including:
-- Certified nutritional recommendations based on individual dietary
preferences. In enrolling in the service, shoppers can specify their dietary
requirements. If the supermarket of their choice has a substitute product that
meets their dietary needs better than the one they have scanned in the kitchen,
the substitute will be highlighted for them.

-- Promotional offers available to them for the products they have scanned and
plan to buy. The system allows the supermarket or CPG to target special offers
to the shopper, providing the shopper with easy ways to save.

-- A reminder to use any newspaper or magazine coupon they have scanned. This
saves time for the shopper and makes it easier to maximize coupon savings.

-- Sorting of the products by supermarket aisle, allowing the shopper to
further save time.


The shopper can produce the shopping list by simply connecting the scanner to their PC and printing out the list, or, where the grocery store provides it, connecting the scanner to a kiosk kiosk

Originally, in Islamic architecture, an open circular pavilion consisting of a roof supported by pillars. The word has been applied to a Turkish summer garden pavilion and a type of early Persian mosque.
 in the grocer, and printing out the list in the store.

The service provides real advantages to both grocers and CPG's. Grocers and CPG's can now create shopper loyalty and influence purchase behavior by targeting offers and coupons based on a consumer's purchase intentions (i.e., what a consumer scans to build their list) - a capability that traditional couponing cou·pon·ing  
n.
The sending out or turning in of coupons, especially the regular redemption of a manufacturer's coupon for cash.
 approaches cannot deliver.

Beeline's initial research indicates that this type of "smart shopping" leads to a more satisfying shopping experience and a 14 percent increase in grocery sales at a consumer's primary store.

"Our studies show that a healthier food basket This article or section may be confusing or unclear for some readers.
Please [improve the article] or discuss this issue on the talk page.
 is a bigger food basket," said Leib Lurie, Beeline Shopper president, founder and a 20-year veteran of the bar code industry. "Consumers love our system because they save money and time, don't run out of items in their kitchens, and avoid `just in time' buying trips to higher priced convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. ."

"Beeline provides us with a high value consumer offering in what is a natural market for scanning - groceries, " said Phillip Riese, chief executive officer of AirClic. "This is one of the many alliances that will make AirClic the global standard for Web based Coming from a Web server. See Web application.  mobile applications. Consumers will see a growing suite of easy to use and valuable mobile applications developed and marketed by companies using AirClic's enabling technology globally."

The service is currently available in several cities, and will be rolling out with grocers in major North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 markets this summer and introduced to European markets next year.

About AirClic Inc.

AirClic Inc. operates an open system that provides the technology and infrastructure that transforms any portable Web device - a cellular phone, personal digital assistant, or a two-way pager -- into a simple remote control for thousands of business and consumer applications. Using the device to scan a bar code or simply entering in the series of numbers associated with the bar code, the user goes directly to a relevant Web page, application or stores the bar code for later use - allowing the user easy access to information, to perform transactions, or to use a specific application. This is done through AirClic's ClicThru(TM) switch and bar code registry which connects a particular bar code to Web pages deep within sites that have the right information or transaction capability. AirClic performs this function for a number of bar codes - most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent"
above all, most especially
 EAN/UPC/JAN and a proprietary small bar code, a Scanlet(TM), which, when leased from AirClic, allows businesses and individuals to fully control the specific Web page that particular users will be directed to in the registry. These codes can be printed on product packages, as they are today, as well as a full range of print media. AirClic provides tool kits and access to Scanlets(TM) to applications providers, corporations and individuals to allow them to develop a wide variety of consumer, business and proprietary applications globally --- for direct sales management Sales Management Role and Goal
Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a
, learning, purchasing, replenishment replenishment

the addition of an appropriate quantity of properly prepared solution containing the correct concentration of chemicals to the developer solutions used in radiography.
, bill paying and more. For more information, visit www.airclic.com

About Beeline Shopper

Beeline is currently rolling out its home scanning and nutrition service nation-wide, and provides Web site packages to grocers interested in a way to complete their Internet strategy. The Beeline Shopper home scanning and nutrition program provides a simple bar code scanner families use to instantly create a personalized shopping list before going to the grocery store. The list offers healthier food suggestions matching each family's nutritional profile, offers special savings, and organizes the list so it is easy to use in the store. Web Grocers have started using Beeline scanners, automatic client software, substitution engine and nutritional recommendations to generate bigger baskets and more frequent orders. Supermarket News selected Beeline Shopper as a top 8 Innovative Technology Top Performer for the year 2000.For more information visit www.beelineshopper.com

Note to editors: A sample consumer grocery list is available at: http://www.beeLineShopper.com/2_example_list.htm.

Note to editors: A descriptive Flash demo demo - /de'moh/ 1. A demonstration of a product, often of an early version or prototype. A demo is a far more effective way of inducing bugs to manifest themselves than any number of test runs, especially when important people are watching.

2. demo version.

3.
 is available at: http://www.beelineshopper.com/2_flash/scanner_can_010122_test.html
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 7, 2001
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