Air2Web to Provide Wireless Services to Lexmark International; Mobile Technology Gives Sales Personnel Anytime, Anywhere Inventory and Pricing.Business Editors/High-Tech Writers ATLANTA, Ga.--(BUSINESS WIRE)--Jan. 15, 2001 Air2Web, the leading mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. platform provider, Monday announced it will provide wireless services to Lexmark International Inc. Field sales personnel in the Lexmark Consumer Printer Division will leverage a wireless application developed on the Air2Web platform. This application will allow field sales personnel, using a Sprint Wireless Web phone, to review product inventory and pricing and respond to messages wirelessly. All of the information captured by the field sales personnel will be accessible to area sales managers. The application will also provide for the administration of the application via a standard web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. . This "real time" information will enable Lexmark to better serve its retail customers by supplying them with the products consumers are demanding in a timely fashion. "Together with Air2Web, Lexmark is offering wireless technology the way it was meant to be offered," said Sanjoy Malik, president and chief executive officer of Air2Web. "Speed, ease-of-use and convenience are the mainstays of the wireless industry. Together with Lexmark, we are extending innovative technology into the field where it will help to maximize employee productivity and efficiency." Air2Web technology enables Internet applications from the convenience of any wireless device, including digital cell phones, SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. phones, WAP-enabled phones, PDAs, and pagers. The Air2Web platform provides full interactive logic, security, and a blended media engine with streaming audio, text-to-speech, and voice recognition capabilities. Air2Web works with any data format, including XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. , HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. , flat files, and a variety of audio formats, easing integration with existing applications. Air2Web and Sprint PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. (NYSE NYSE See: New York Stock Exchange : PCS) formed a partnership last year to provide wireless solutions for the business enterprise. Air2Web's platform is enabling Sprint PCS business clients to customize and wirelessly extend new and existing applications. About Air2Web Air2Web, based in Atlanta, is the leading mobile Internet platform provider. The Air2Web platform enables organizations to create, deploy, and deliver their branded applications to consumers using all types of wireless devices, from WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. and SMS phones, to pagers, and pervasive computing devices. The Air2Web platform supports interactive text and audio applications across the widest range of wireless devices, including one-way SMS. Air2Web provides state-of-the-art application hosting with day-to-day applications management and continuous support. Air2Web's customers include UPS, Digital Insight, ING Barings, TotalSports, and other leading media, finance, travel, transportation, and eCommerce companies. For more information about Air2Web, please visit http://www.air2web.com. |
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