Air2Web to Power Mobile Efforts at Advertising Week 2008.Conference Participants Will Connect and Stay Updated Through Mobile Platform ATLANTA Atlanta (ətlăn`tə, ăt–), city (1990 pop. 394,017), state capital and seat of Fulton co., NW Ga., on the Chattahoochee R. and Peachtree Creek, near the Appalachian foothills; inc. 1847. -- Air2Web (Air2Web, Inc., Atlanta, GA, www.air2web.com) A wireless ASP (WASP) that provides a complete development platform for wireless applications, which it hosts or which the customer can host. , the preferred mobile marketing company connecting consumers with brands via their mobile devices, today announces its selection as the official mobile marketing provider for Advertising Week taking place in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , September September: see month. 22-26, 2008. Using leading-edge mobile marketing technology, Air2Web will help inform conference participants about different events throughout the week via their mobile devices. Advertising Week is North America's largest and most prestigious annual gathering of industry decision makers. Now in its fifth year, it is a hybrid of cutting edge thought leadership programming, unique special events and compelling conferences. Advertising Week integrates multiple constituencies cutting across traditional digital; creative and media; CEOs and CMOs. It also devotes real resources to developing the next generation of talent via such programs as GeneratioNext and Advertising Futures. Using Air2Web's mobile interaction solutions, Advertising Week attendees can opt-in To purposefully accept some situation or condition ahead of time. For example, to opt-in to an e-mail campaign means that you want to receive periodic newsletters or information, which may include advertising from the publisher or third parties. to receive mobile news and alerts about the conference, text-in to vote for their favorite band on-site on-site adj. Done or located at the site, as of a particular activity: on-site monitoring of a production run; an on-site film shoot. at the Adobe adobe (ədō`bē): see rammed earth. adobe Handmade sun-dried bricks formed from a mixture of heavy clay and straw found in arid regions. Battle of the Bands on Wednesday, September 24, as well as win tickets to three special events taking place throughout the week including: AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Amp'd Up! A Benefit for GeneratioNext, Adobe Battle of the Bands and Facebook's GeneratioNext Wrap Party. Through these mobile applications, conference attendees not only enhance their participation in Advertising Week, but they will also experience, first hand, how mobile can connect brands and customers in meaningful, productive ways. "Air2Web's goal as a leader in the mobile marketing industry is to connect mobile device users with the information most valuable to them, in the easiest manner possible," says Mark Emery emery: see corundum. emery Granular rock consisting of a mixture of the mineral corundum (aluminum oxide, Al2O3) and iron oxides such as magnetite (Fe3O4) or hematite (Fe2O3). , Senior Director of Agency Relations for Air2Web. "Throughout Advertising Week our technology will allow participants to receive conference updates, interact with others at the conference, as well as help participants further understand the value of mobile marketing and how mobile marketing can be an important resource for brands to enhance customer relationships by connecting and communicating with their target audiences." Mark Emery will also be providing valuable insight into the mobile marketing industry and its increasing value to the advertising community during the Leading Technology Panel on Wednesday, September 24 at 4 p.m. at The Times Center, 242 W 41st Street. About Air2Web, Inc. Launched in 1999, Air2Web helps marketers harness the power of mobile to engage with, market to and service their consumers. Air2Web offers companies the tools and technology to promote products and brands, improve the efficiency of customer service and enable mobile transactions, anytime, anywhere. Over the past 10 years, Air2Web has launched thousands of mobile marketing campaigns and has become the trusted mobile resource for some of the largest, most influential brands in the world, including AT&T, Procter & Gamble, WalMart, Starbucks, UPS and many more. For more information on Air2Web, visit www.air2web.com. |
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