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Air2Web and OIT Bring Mobile Marketing to the Great Outdoors.


Companies Provide Mobile Campaigns and Content to Camping, Hunting and Fishing Industries

ATLANTA Atlanta (ətlăn`tə, ăt–), city (1990 pop. 394,017), state capital and seat of Fulton co., NW Ga., on the Chattahoochee R. and Peachtree Creek, near the Appalachian foothills; inc. 1847.  -- Air2Web, Inc., a leading mobile marketing company, today announced that its Mobile Marketing platform is powering Outdoor Inspired Technologies (OIT OIT Organización Internacional del Trabajo (Spanish: International Labor Organization)
OIT Organisation Internationale du Travail (International Labour Organization)
OIT Office of Information Technology
), a provider of interactive mobile applications and content for the outdoor industry. By leveraging Air2Web's technology, OIT is providing the camping, hunting and fishing sector with its own unique brand of niche-inspired content and initiatives.

The OIT offering, powered by Air2Web, provides the outdoor industry with unique capabilities such as mobile contests at outdoor hunting shows, "Redneck Ringtones" and interactive ads in trade publications and billboards. The outdoor market especially has embraced the mobile contests and participated in opportunities to win prizes ranging from firearms This is an extensive list of small arms — pistol, machine gun, grenade launcher, anti-tank rifle — that includes variants.

: Top - 0–9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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  • A-91 (Russia - Compact Assault Rifle - 5.
 and camouflage camouflage (kăm`əfläzh), in warfare, the disguising of objects with artificial aids, especially for the purpose of making them blend into their surroundings or of deceiving the observer as to the location of strategic points.  to a day of hunting with a celebrity.

"Mobile marketing is typically known for reaching and resonating res·o·nate  
v. res·o·nat·ed, res·o·nat·ing, res·o·nates

v.intr.
1. To exhibit or produce resonance or resonant effects.

2.
 with pop culture audiences," said Faron Huster, President of Outdoor Inspired Technologies. "The level of enthusiasm we've experienced with the outdoor industry since our inception in 2005 has been tremendous. We are expanding now to interactive television initiatives with popular sporting and outdoor networks."

"It's really amazing a·maze  
v. a·mazed, a·maz·ing, a·maz·es

v.tr.
1. To affect with great wonder; astonish. See Synonyms at surprise.

2. Obsolete To bewilder; perplex.

v.intr.
 to see just how creatively mobile marketing can be applied to just about any culture and niche group," said Bill Jones, Chief Marketing Officer at Air2Web. "Working with OIT certainly has proven just how diverse our reach can be. We look forward to further supporting OIT as they expand their mobile marketing initiatives."

About Air2Web

Air2Web is a leading Mobile Marketing service provider for enterprises, brands, agencies and network operators. The Company has created thousands of marketing campaigns to promote major brands, provide a variety of goods/services, and offer a new level of customer service, enabling clients to better promote, service and transact An earlier e-commerce system for the Web from Open Market that included order capture and secure order fulfillment using credit cards, ecash and other payment systems. It included customer service and subscription administration capabilities as well as an integrated database for reporting  with their customers via mobile phones. With headquarters in Atlanta, Air2Web has connectivity into virtually all U.S. wireless operators. Air2Web is at the forefront of connecting marketers to mobile subscribers on a global scale, including such customers as The Weather Channel, Procter & Gamble, Traffic.com, AT&T and UPS. More information on Air2Web may be found at www.air2web.com.

About Outdoor Inspired Technologies

Established in 2005, Outdoor Inspired Technologies began as an outdoor themed Website providing ringtones to the outdoors industry. Since its inception, OIT has evolved into a full service mobile marketing firm specializing in solutions that allow manufacturers and retailers targeted marketing penetration. Out of corporate offices in St. Louis, Missouri Missouri, state, United States
Missouri (mĭzr`ē, –ə), one of the midwestern states of the United States.
 and Lexington, Kentucky Lexington, Kentucky, United States, known as the "Horse Capital of the World," is located in the heart of the Bluegrass region. It is the second-largest city in Kentucky, after Louisville, Kentucky,[1] and the 68th largest in the United States. , OIT currently operates three divisions: a ringtone The audible sound made by a telephone to announce that a call is coming in. The traditional ringtone was in the 440-480 Hz range, but as cellphone usage grew, it became obvious that ringtone differentiation would become important.  and mobile content division, a complete mobile marketing division, and an early stage online outdoor community where subscribers choose weekly content to be delivered direct to their mobile phones. Whether the goal is name and brand recognition or developing new creative revenue streams, OIT can integrate a fully customizable mobile marketing plan for customers. OIT operates under agreements with all major cell phone carriers, allowing for stability and message delivery rates over 99%. For more information, please visit http://www.oitechnologies.com.
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Publication:Business Wire
Date:Oct 31, 2007
Words:495
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