Air2Web and MindMatics Announce Agreement to Merge.Transaction Creates Global Pure-Play Mobile Marketing Leader ATLANTA -- Air2Web, Inc. and MindMatics AG today announced the two companies have agreed to merge. The transaction firmly establishes the combined organization as the global pure-play mobile marketing leader. The combined entity is the first vendor able to deliver a full range of mobile marketing capabilities to enterprises, brands, agencies and carriers. The new company presents significant advantages for clients looking to consolidate marketing initiatives across verticals, programs and continents, enabling a fundamental change in the way organizations can integrate mobile strategies into their overall marketing programs. Its focus on mobile marketing brings value to customers beyond specialty or niche services and delivers the most extensive global network and support. Key strengths of the combined organization include: * Best Market Experience in Key Industry Verticals - Air2Web boasts unmatched expertise in financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , retail and with U.S. operators. MindMatics provides in-depth experience in media, entertainment, automotive and agency business. * Complete Range of Mobile Marketing Capabilities - The two companies have a shared vision and complete product platform to address customer demand. This combined offering is particularly important as clients increasingly mix promotion, service and transaction programs into their mobile marketing initiatives. * Extensive Global Reach - The merger results in unrivaled global coverage, combining Air2Web's presence in the Americas and India with MindMatics' presence in Europe. The consolidated company will have a local footprint The amount of geographic space covered by an object. A computer footprint is the desk or floor surface it occupies. A satellite's footprint is the earth area covered by its downlink. See form factor. 1. in 15 cities across three continents. This extensive global reach benefits customers in the form of expanded international delivery and support capabilities. * World-Class Team - Both companies have strong management teams with substantial industry experience. The combined company has 300 employees worldwide and has created some of the most innovative and leading-edge mobile marketing campaigns for global brand name clients. Sanjoy Malik Noun 1. malik - the leader of a town or community in some parts of Asia Minor and the Indian subcontinent; "maliks rule the hinterland of Afghanistan under the protection of warlords" will serve as CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and a member of the Board of Directors of the combined company. "Consumer adoption of wireless technologies is increasing exponentially ex·po·nen·tial adj. 1. Of or relating to an exponent. 2. Mathematics a. Containing, involving, or expressed as an exponent. b. , creating unique opportunities for brands and marketers to reach customers through this channel. As the market becomes more aware of the various suppliers and their capabilities, customers demand a proven leader with a broader array of products, services, global coverage, and carrier-grade scale and reliability," said Air2Web Chief Executive Officer Sanjoy Malik. "MindMatics has an impressive set of blue-chip customers in Europe, which added to Air2Web's customer base, creates unmatched coverage around the world. This merger solidifies our leadership position in mobile marketing, and creates important synergies and opportunities for our customers, employees and investors." Ingo Lippert, CEO of MindMatics, will serve as Managing Director of European European emanating from or pertaining to Europe. European bat lyssavirus see lyssavirus. European beech tree fagussylvaticus. European blastomycosis see cryptococcosis. Business for the consolidated company and will manage operations in EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. . He also will serve as a member of the Board of Directors. "Mobile marketing is evolving and in turn, creating remarkable value and opportunity for vendors, marketers and consumers alike," said Lippert. "Both Air2Web and MindMatics have been highly successful and complement each other well in terms of geographic presence, vertical expertise and approach to the market. Together we are very focused on meeting changing market needs and consumer demand, and are well positioned to leverage those resources for the benefit of our customers worldwide." Frost & Sullivan estimates the value of worldwide mobile marketing and advertising to reach $4.2 billion in 2008, and $12.7 billion by 2011. The new company is well positioned to leverage its combined resources and solidify so·lid·i·fy v. so·lid·i·fied, so·lid·i·fy·ing, so·lid·i·fies v.tr. 1. To make solid, compact, or hard. 2. To make strong or united. v.intr. its leadership position in the growing market. "Air2Web and MindMatics represent a true synergy The enhanced result of two or more people, groups or organizations working together. In other words, one and one equals three! It comes from the Greek "synergia," which means joint work and cooperative action. as they fit well together in product, geography and markets," said J. Gerry Purdy, Ph.D., VP & Chief Analyst with Frost & Sullivan. "Mobile marketing is a huge opportunity, and together Air2Web and MindMatics will become a key global company covering the Americas, EMEA and the Asia-Pacific. This merger presents a very compelling combination and is indicative of the maturation maturation /mat·u·ra·tion/ (mach-u-ra´shun) 1. the process of becoming mature. 2. attainment of emotional and intellectual maturity. 3. of the mobile marketing space." "We have been an Air2Web customer for several years and believe the company's merger with MindMatics makes a lot of sense," said Louis Gump, vice president Mobile, The Weather Channel Interactive. "The combined organization will have much more extensive global delivery and support capabilities, which are very important to companies like The Weather Channel." Transaction Details The transaction is expected to close within this month, subject to customary closing conditions. Air2Web's current investors include The Carlyle Group  The of this article or section may be compromised by "weasel words".You can help Wikipedia by removing weasel words. The Carlyle Group is a Washington, D.C. , Jupiter Ventures and Vantage Point Venture Partners. MindMatics current investors include T-Mobile Venture Fund, Tempo Capital and Holtzbrinck Ventures, and they will become investors in the merged company. Arma Partners served as advisors to MindMatics. Terms of the agreement were not disclosed. About Air2Web Air2Web is a leading Mobile Marketing service provider for enterprises, brands, agencies and network operators. The Company has created thousands of marketing campaigns to promote major brands, provide a variety of goods/services, and offer a new level of customer service, enabling clients to better promote, service and transact An earlier e-commerce system for the Web from Open Market that included order capture and secure order fulfillment using credit cards, ecash and other payment systems. It included customer service and subscription administration capabilities as well as an integrated database for reporting with their customers via mobile phones. With headquarters in Atlanta, Air2Web has connectivity into virtually all U.S. wireless operators. Air2Web is at the forefront of connecting marketers to mobile subscribers on a global scale, including such customers as The Weather Channel, Procter & Gamble, Traffic.com, AT&T and UPS. More information on Air2Web may be found at www.air2web.com. About MindMatics MindMatics is a leading European provider for the development and realization of Mobile Marketing Services. As a full service provider, MindMatics has core strengths in global premium messaging, promotion and marketing applications, as well as Mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. portals. More than 500 companies throughout Europe use MindMatics for their mobile services. Customers include leading brands such as Unilever, T-Mobile, Procter & Gamble, Sony Ericsson For an arrangement of Sony Ericsson products, see list of Sony Ericsson products Sony Ericsson is a joint venture established in 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. , Budweiser, McDonald's, and Ferrero. MindMatics AG was founded in March 2000 and has 130 employees in offices in Munich, Cologne Cologne (kəlōn`), Ger. Köln, city (1994 pop. 962,500), North Rhine–Westphalia, W Germany, on the Rhine River. It is a commercial, financial, and industrial center, a rail and road junction, and a river port. , Vienna, London, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , and Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . More information on MindMatics may be found at www.mindmatics.com. |
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