Air2Web Names Scott Foernsler as Senior Vice President of Global Sales.Former WebTrends executive will further Air2Web's global leadership in the mobile marketing space ATLANTA -- Air2Web, the leading provider of mobile messaging and marketing applications, today announced the appointment of interactive marketing industry veteran Scott Foernsler to the position of Senior Vice President of Global Sales. Foernsler, who has almost 25 years of experience in technology industry sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a , will help ensure Air2Web's continued position as a global leader in the mobile marketing space. His initial responsibilities will include helping Air2Web further expand global sales, as well as play a significant role in the company's reorganized sales department structure. Air2Web will also draw upon Foernsler's expertise to shape its distribution channels, corporate development and overall sales strategy. Prior to joining Air2Web, Foernsler was VP of Worldwide Sales at WebTrends, helping the company achieve record-breaking sales figures sales figures npl → cifras fpl de ventas through leadership of direct and channel sales efforts worldwide. Foernsler also directed sales directed sale The sale of a block of stock to a single buyer as part of a new issue. Shares for a directed sale are withheld by the lead underwriter from members of the underwriting syndicate. efforts for Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) and marketing analytics companies such as DoubleClick and Siebel Systems Siebel is a brand name of Oracle Corporation. Siebel Systems, Inc., founded by Thomas Siebel in 1993, was principally engaged in the design, development, marketing and support of CRM applications. for over 8 years. During his tenure at DoubleClick, Foernsler restructured the national sales organization to a more vertically focused strategy for the consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one , pharmaceutical, automotive, and travel and hospitality industries. This included managing 5 business units that accounted for $75 million in revenue. In the fall of 2006, Air2Web secured $25 million in funds to expand its global footprint and continue to enhance its portfolio of mobile marketing services. The company's reorganized sales structure will further this expansion as it enters into 2007, a year poised for unprecedented growth in the mobile marketing space. Throughout the world, Air2Web provides notable major companies with a range of mobile solutions including campaign management, mobile couponing cou·pon·ing n. The sending out or turning in of coupons, especially the regular redemption of a manufacturer's coupon for cash. , mobile branding and brand presence, interactive polling, games, trivia, news alerts and notifications, secure instant messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or , wireless customer relationship management, group messaging and global content distribution. "From all market indicators, 2007 will be a year of substantial growth for the mobile marketing industry, placing Air2Web in a critical and exciting position," said Sanjoy Malik, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Air2Web. "Scott's knowledge and track record in the interactive media space will help ensure that Air2Web is well-prepared to take advantage of these opportunities and will continue to build on our phenomenal global success." "Air2Web's success is due in large part to the strength and vision of its executive team, which recognized the potential in mobile marketing well ahead of the market," said Foernsler. "I am excited to be joining such a dynamic group, and I look forward to continuing Air2Web's success on a greater global scale." About Air2Web Air2Web is the leading provider of mobile messaging and marketing applications for enterprises and carriers. Headquartered in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. with locations in India (serving the Asia Pacific market), France and England (serving the European markets), Air2Web solutions are the core of the wireless value chain--connecting marketers to mobile subscribers on a global scale. Since 1999, Air2Web has played a vital role in the successful mobile marketing initiatives of leading brands such as The Weather Channel interactive, Traffic.com, Cingular and UPS. More information on Air2Web can be found at http://www.air2web.com |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion