Air2Web Mobilizes Social Networking Website PL8Scan.com.Social Networking See social networking site. social networking - social network Takes Over the Streets of Tucson ATLANTA -- Air2Web, the leading provider of mobile messaging and marketing applications, today announced its partnership with PL8Scan.com, a social networking website that allows users to identify one another through license plate numbers and communicate via text messages and bulletin boards. The partnership, which was facilitated by Galapagos Marketing, the Arizona-based marketing agency that represents PL8Scan, will enable SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. delivery service across all carriers, to any wireless device. The site, (www.PL8Scan.com) which officially launched October 1, acts as a repository (1) A database of information about applications software that includes author, data elements, inputs, processes, outputs and interrelationships. A repository is used in a CASE or application development system in order to identify objects and business rules for reuse. for SMS and web-originated messages. When a user texts a plate number and message to the PL8Scan system, the message is stored (indefinitely in·def·i·nite adj. Not definite, especially: a. Unclear; vague. b. Lacking precise limits: an indefinite leave of absence. c. ) and accessible through the website. If the recipient is a registered PL8Scan member, the message is instantly forwarded to his/her mobile number, creating an SMS chat-like environment. "PL8Scan extends the usability How easy something is to use. Both software and Web sites can be tested for usability. Considering how difficult applications are to use and Web sites are to navigate, one would wish that more designers took this seriously. See user interface and usability lab. and reach of social networking to mobile devices," said Steve Wagner For the ice hockey player, see: Steven Wagner Steven ("Steve") Wagner (born November 5, 1967 in Philadelphia) is a former field hockey goalkeeper from the United States, who finished twelfth with the men's national team at the 1996 Summer Olympics in Atlanta, , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of PL8Scan. "We are confident that today's social networkers are ready to take another step forward in peer-to-peer communication." Although Wagner believes the SMS feature of PL8Scan will significantly drive membership, the original strategy behind PL8Scan.com did not include a mobile initiative. Because of the successful adoption of text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. throughout the Generation Y audience, (social networking paragon My Space ranked number one, followed by Classmates.com at a distant second in Internet page views in June of 2006), Galapagos Marketing suggested expanding the PL8Scan idea to mobile phones. "After a brief analysis, we realized that SMS messaging was going to give us the edge we needed to distinguish our client's site from other networking sites," said Robert Waldrop, Senior Partner, Galapagos Marketing. By leveraging Air2Web's connectivity (direct connections to 500 wireless carriers in 220 countries), PL8Scan has experienced a smooth entrance into the mobile messaging space. As this regionalized version of social networking continues to penetrate the U.S., SMS volumes will undoubtedly reflect PL8Scan adoption among the Generation Y community, validating val·i·date tr.v. val·i·dat·ed, val·i·dat·ing, val·i·dates 1. To declare or make legally valid. 2. To mark with an indication of official sanction. 3. analyst predictions that U.S. text messaging volumes will grow to 1.5 trillion One thousand times one billion, which is 1, followed by 12 zeros, or 10 to the 12th power. See space/time. (mathematics) trillion - In Britain, France, and Germany, 10^18 or a million cubed. In the USA and Canada, 10^12. by 2008. "It's exciting to see the dynamic ways in which people are connecting via SMS," said Alfredo Narez, Vice President of Marketing for Air2Web. "Air2Web is looking forward to the anticipated positive response PL8Scan will receive from social networkers taking advantage of the service." PL8Scan launched in Tucson, Ariz. on October 1. A regional rollout is scheduled for an additional five midwestern and western states over the next six months. About Air2Web Air2Web is the leading provider of mobile messaging and marketing applications for enterprises and carriers. Headquartered in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. with locations in India (serving the Asia Pacific market), France and England (serving the European markets), Air2Web solutions are the core of the wireless value chainCoconnecting marketers to mobile subscribers on a global scale. Since 1999, Air2Web has played a vital role in the successful mobile marketing initiatives of leading brands such as The Weather Channel interactive, Traffic.com, Cingular and UPS. More information on Air2Web can be found at http://www.air2web.com About PL8Scan.com The Roadway Revolution Co PL8SCAN.com is a multiplexed technology solution that integrates SMS capable mobile phones, the Internet, and license plates to allow drivers on the roadway to message and "talk" to one another. Visit www.PL8SCAN.com. About Galapagos Marketing Galapagos Marketing is a premier advertising and Internet design firm based in Tucson, AZ that specializes in the production of integrated campaignsCounifying traditional and non-traditional forms of promotion to deliver greater advertising impact! Servicing primarily small to mid-size businesses, Galapagos Marketing focuses on utilizing technology to create a differentiator for its clients' marketing initiatives. Visit http://www.galapagosm.com |
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