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Air2Web Lets Mobile Parents Access Critical School Information On-the-Go; ABC Affiliate Uses Air2Web Content Gateway To Notify 12,000 Subscribers of Weather-Related School Closures via SMS Messages.


ATLANTA -- Air2Web, the leading global provider of wireless applications and content gateway services, today announced it is providing wireless gateway services for WNEP WNEP Wisconsin Nutrition Education Program (University of Wisconsin, Extension)  Channel 16, the ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
 affiliate serving northeastern and central Pennsylvania. With the Air2Web Content Gateway, which provides customers with direct connectivity to 482 carriers in 220 countries, WNEP is able to send SMS messages regarding weather-related school closures to more than 12,000 wireless-enabled parents, students and school employees. Another example of an Air2Web application in the broadcast news space is a major North Carolina North Carolina, state in the SE United States. It is bordered by the Atlantic Ocean (E), South Carolina and Georgia (S), Tennessee (W), and Virginia (N). Facts and Figures


Area, 52,586 sq mi (136,198 sq km). Pop.
 TV station distributing dynamic news, weather and sports (scores, schedules and recaps), including video clips, to mobile subscribers.

Northeastern and central Pennsylvania is subject to severe winter weather conditions that sometimes require school closures. Because of the growing mobile market reliant on text messaging, WNEP turned to Air2Web to provide a wireless solution that was fast, reliable, and could communicate to the network that the content was requested material and not spam. Using Air2Web's Content Gateway and API tools, WNEP has written a proprietary application specifically designed to communicate school closure conditions. Put to the test for the first snow event of the season, WNEP used the Air2Web system to send SMS messages to approximately 12,000 parents, students and school employees via mobile phones and smart devices.

"Air2Web has been extremely responsive to our needs, which has allowed us to serve our market better," said Mark Sowers, Web Manager at WNEP. "Time is of the essence A phrase in a contract that means that performance by one party at or within the period specified in the contract is necessary to enable that party to require performance by the other party.

Failure to act within the time required constitutes a breach of the contract.
 in the broadcast news world, and being able to quickly and accurately communicate with parents of school-aged children is extremely important to us. The number of subscribers requesting school closure information via text message is increasing quickly; it was invaluable to us to work with a partner that can so successfully reach such a broad wireless market."

Air2Web enables businesses of all sizes to access 95 percent of US subscribers and more than a billion subscribers worldwide.

"Schools are important business in every community in the country, and Air2Web views content delivery for this audience as critical" said Alfredo Narez, Vice President of Product Marketing at Air2Web. "We are pleased to have worked with WNEP and hope that our relationship will further extend to other stations within its network of news broadcasters."

About Air2Web

Air2Web is an industry leading solution provider for wireless applications and data services including - advanced SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM.

(2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server.
 and MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS.  messaging, alerts, mobile marketing, and campaign management for the enterprise and carrier markets. Headquartered in the United States with locations in India serving the Asia Pacific market and locations in France and England serving the European markets, Air2Web extends the reach of businesses for applications, data and advanced messaging to individuals utilizing mobile phones and smart devices. Clients include American Express, CDC See Control Data, century date change and Back Orifice.

CDC - Control Data Corporation
, UPS, Cingular, CitiBank, CSX CSX Chessie Seaboard Multiplier (railroad transportation company)
CSX Cayman Islands Stock Exchange
CSX Changsha, China (Airport Code)
CSX Cardiac-Specific Homeobox
CSX Seaboard Coastline Railroad
 Internodal in·ter·node  
n.
A section or part between two nodes, as of a nerve or stem.



inter·nod
, and the Weather Channel. More information on Air2Web can be found at http://www.air2web.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 17, 2006
Words:480
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