Air2Web Launches AirCARE[TM] SMS Customer Care Program.

Increase Customer Retention and Satisfaction While Reducing Costs

ATLANTA -- Air2Web, Inc., a leading mobile messaging company connecting consumers with brands via their mobile devices, has announced the launch of AirCARE[TM], a new customer care program that utilizes Short Message Service (SMS) text messaging as a tool for improved, efficient and cost effective customer service and support.

Mobile messaging is a highly personal and effective way to inform and educate customers at the time and place where that communication is most helpful. AirCARE utilizes the immediacy and interactivity of SMS to improve customer service and support. The managed service offering incorporates best practices developed with large enterprises over the past ten years to provide consumers with self-service options and offload more expensive alternatives for enterprises to interact with and serve their customers.

Utility customers can be notified of service interruptions, thereby avoiding large inbound call volumes. Consumers can obtain account information or order status from financial institutions and retailers. Busy consumers can be reminded of payment dates to avoid late fees and help improve enterprise Days Sales Outstanding (DSO) metrics.

"AirCARE provides the convenience and flexibility of SMS technology for companies who want to offer a greater level of customer support, while significantly reducing the cost of customer interactions," says Air2Web President and CEO, Tom Cotney. "The time has never been better for large enterprises to deploy this technology."

An Aberdeen Group study of customer contact centers published in July 2008 found that 80 percent of best-in-class call centers are already leveraging text messaging, compared to below average performers at only 37 percent. The study correlates higher customer satisfaction and retention results with "Unified Communications" strategies that include this increasingly popular method of communication across all demographics.

AirCARE can be used for simple interactions such as alerts, order status, payment reminders, account information, transactions and delivery notifications, in addition to services such as authorizing bill payment or re-setting a password. Air2Web's toolset allows many of these capabilities to be implemented within 30 days. Deeper integration with enterprise back office systems can be accomplished through Air2Web's integration partners, such as Teradata.

"Consumers demand quick response times and easy to use systems," said Curtis Rapp, Vice President of Sales and Marketing. "We offer options to start building confidence with fast results. Our integration partners are unrivaled in subject matter expertise and skill."

The range of capability from Air2Web and its partners allows large organizations to add enhancements with very high ROI to existing IT investments.

About Air2Web, Inc.

Launched in 1999, Air2Web helps the world's biggest and best companies harness the power of mobile to connect with their customers. Over the past 10 years, Air2Web has launched thousands of mobile marketing campaigns and integrated mobile technology into strategic business applications for customer care. Air2Web offers companies the tools and technology to promote products and brands, improve the efficiency of customer service and enable mobile transactions, anytime, anywhere. Air2Web is the trusted mobile resource for some of the largest, most influential brands in the world, including AT&T, Procter & Gamble, Wal-Mart, Starbucks, UPS and many more. For more information on Air2Web, visit www.air2web.com.