Air2Web Chief Technology Officer Provides Insight On Mobile Advertising.Company Sparks Shift in the Mobile Industry ATLANTA -- Air2Web, a leading mobile marketing company, today announced that Dale Gonzalez, chief technology officer of Air2Web, will provide insight and knowledge on mobile advertising and how this timely topic will ignite conversation among the attendees of the Mobile Web USA conference in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . Gonzalez is participating on a panel titled Why Mobile Advertising and Why Now? How to Build Brands in a Mobile Environment along with five other panelists from influential industry leader companies. Today, Air2Web provides all of the critical elements to help launch mobile services as well as assist companies in effectively building a mobile strategy from start to finish. Air2Web's thought leaders believe in the power of the handset The part of the telephone that contains the speaker and the microphone. On a desktop phone, the part you hold in your hand is the handset. On a cellphone, the entire phone is the handset. See multihandset cordless and headset. and have noticed the recent shift of focus on making data profitable for brands, while being compelling, useful and entertaining for the end-user. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the USA Today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. , 3% to 5% of mobile Web users click on links to learn more or make a purchase, versus a 0.2% click rate for Internet ads. Also, advertisers are starting to reach U.S. consumers by mobile phone in large numbers, according to a recent, Limbo-sponsored, "Mobile Advertising Report", conducted by GfK NOP GfK NOP is a market research company based in London, formed in 2005 from the amalgamation of GfK Martin Hamblin and NOP World after the latter had been purchased by German research group GfK. NOP is a member of the British Polling Council. Research. Limbo said that 78 million U.S. consumers saw or heard advertising on their mobile phones in the fourth quarter of 2007, despite low overall spending on mobile compared with other media. The panel discussion, scheduled for Tuesday, January 22, at 4:45 p.m., will include an overview on mobile as an intimate solution, gauging consumer acceptance of mobile advertising, leveraging the personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. of mobile ads to improve acceptability, assessing the value of mobile vs. Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. and selecting the right campaign for the right market. About Air2Web Air2Web is a leading mobile marketing service provider for agencies, brands, content providers and carriers. The Company has created thousands of marketing campaigns to promote major brands, provide a variety of goods/services, and offer a new level of customer service, enabling clients to better promote, service and transact An earlier e-commerce system for the Web from Open Market that included order capture and secure order fulfillment using credit cards, ecash and other payment systems. It included customer service and subscription administration capabilities as well as an integrated database for reporting with their customers via mobile devices. With headquarters in Atlanta, Air2Web has connectivity into virtually all U.S. wireless operators. Air2Web is at the forefront of connecting marketers to mobile subscribers on a global scale, including such customers as The Weather Channel, Procter & Gamble, Traffic.com, AT&T and UPS. Additional information on Air2Web is available at www.air2web.com. |
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