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Air Jamaica Vacations(R) Deploys Vertical TeleVantage 7; Travel Company Leverages the Flexibility and Cost Savings from Software Based IP-PBX to Improve the Customer Experience.


CAMBRIDGE, Mass. -- Vertical Communications Vertical Communications, Inc. NASDAQ: VRCC is a corporation that specializes in software-based PBXes (eg business telephone systems). Vertical Communications changed its name on 1 January, 2005 from Artisoft, Inc. after acquiring Vertical Networks in September 2004.  (VRCC VRCC Valkyrie Riders Cruiser Club (Motorcyclists)
VRCC Vehicle Roadside Communications
.OB), a leading provider of next-generation, IP-based phone systems and applications that help businesses better serve their customers, today announced that Air Jamaica Vacations, which offers convenient and affordable packages to ten Caribbean destinations, has chosen Vertical TeleVantage 7, the company's award-winning IP-PBX and contact center. A feature-rich, software-based solution, TeleVantage 7 has allowed Air Jamaica Vacations to increase employee productivity and improve customer service through its suite of high-value voice applications, including unified messaging Having access to e-mail, voice mail and faxes via a common computer application or by telephone. For example, unified messaging may send faxes and digitized voice mail to a mail server that turns them into e-mail attachments. , personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 call-handling rules, comprehensive call recording and a robust contact center. In addition, TeleVantage will provide Air Jamaica Vacations with a lower total cost of ownership, and is expected to save the company a substantial amount of money over the lifetime of its use.

"At Air Jamaica Vacations, we pride ourselves on making the customer experience as pleasant and helpful as possible. In fact, we created our customer care program as a way to make sure that our customers can reach our representatives quickly and efficiently," said David Enriquez, director of information systems for Air Jamaica Vacations. "Because customer service is such a priority, we needed a phone system that would meet and exceed our customers' expectations. The expanded contact center capabilities in Vertical's TeleVantage 7 help us to dynamically manage queue and agent performance and deliver the improved service our customers have come to value. In addition, Televantage 7 gives us the opportunity to expand the system to our administrative telephony functions."

ViewPoint, TeleVantage's award-winning graphical user interface graphical user interface (GUI)

Computer display format that allows the user to select commands, call up files, start programs, and do other routine tasks by using a mouse to point to pictorial symbols (icons) or lists of menu choices on the screen as opposed to having to
, has increased employee effectiveness by giving them access to hundreds of phone system features through an intuitive, Web- or Windows-based environment. The 40-person call center team at Air Jamaica Vacations has taken advantage of the ease-of-use and flexibility of this interface to more effectively field calls from both travel agents and direct consumers who are looking to book vacations to the Caribbean. As a result, Air Jamaica Vacations has been able to make the reservations process more pleasant and satisfying for its customers.

"Booking a vacation should not be a tedious experience - and neither should administering a phone system," said Bill Tauscher, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Vertical. "TeleVantage's inherent flexibility makes it easy to administer, providing a communications system In telecommunication, a communications system is a collection of individual communications networks, transmission systems, relay stations, tributary stations, and data terminal equipment (DTE) usually capable of interconnection and interoperation to form an integrated whole.  that adapts quickly as the needs of Air Jamaica Vacations and its customers change. By providing - in one server - all the functionality and customizability Air Jamaica Vacations needs for its call center agents, as well as its office administrative staff, TeleVantage 7 has increased the value of Air Jamaica Vacations' voice communications."

Air Jamaica Vacations purchased the TeleVantage 7 phone system from South Florida's leading value-added reseller A value-added reseller (VAR) is a company that adds some feature(s) to an existing product(s), then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. , Applied Technology Solutions Inc., and has leveraged their support and maintenance capabilities to make sure that the system is always cost-effectively delivering the type of superior voice communications customers require.

About Air Jamaica Vacations(R)

Air Jamaica Vacations is a tour wholesaler based in Miami, Florida “Miami” redirects here. For the Native American tribe, see Miami tribe.

Miami is a major city in southeastern Florida, in the United States. It is the county seat of Miami-Dade County. Miami is a gamma world city with an estimated population of 404,048.
, which offers convenient and affordable vacation packages to more than 180 resorts and hotels in ten Caribbean destinations including Jamaica, St. Lucia, Antigua, Barbados, Bonaire, Curacao, Cayman Islands Cayman Islands (kā`mən), British dependency (2005 est. pop. 44,300), 100 sq mi (259 sq km), comprising three islands in the West Indies. , Grenada, Nassau, and Turks & Caicos among them. All packages feature hotel accommodations, airport transfers, and round-trip air transportation via Air Jamaica or codeshare partner Delta Air Lines. For more information or reservations, please visit the company's Website at www.airjamaicavacations.com or call 1-800-LOVEBIRD.

About Vertical Communications, Inc.

Vertical Communications, Inc. is a leading provider of next-generation IP-based voice and data communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another.  systems for business. Vertical combines voice and data technologies with business process understanding to deliver integrated IP-PBX and application solutions that enhance customer service and business productivity. Vertical's customers are leading companies of all sizes - from small to large and distributed - and include CVS/pharmacy, Staples and Apria Healthcare. Vertical is headquartered in Cambridge, Mass. and delivers its solutions through a worldwide network of systems integrators, resellers and distributors. For more information, please visit the company's Website at www.vertical.com.

About Applied Technology Solutions, Inc.

Applied Technology Solutions Inc. is the leading reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers.  of Vertical TeleVantage in the South Florida area and delivers high-end voice and data solutions for large to small businesses. We align technology with your business strategy by designing each network, each cabling solution, and each telephony solution in a way that can best enhance a client's business vision. Applied Technology Solutions offers a full range of services from site wiring, IP-PBX and traditional phone systems, VoIP connectivity, Call Center Solutions, Network Design and Analysis, Custom Applications, and on-going support agreements are all part of our complete system integration services. For more information, please visit the company website at www.appliedtechnologysolutions.com.

"Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995.

This release contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 based on current expectations or beliefs, as well as a number of assumptions about future events, and these statements are subject to important facts and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The forward-looking statements in this release address a variety of subjects, including, without limitation, the value that may or may not be placed upon our products as a result of our partner relationships, the ability of our products to improve the financial results of our customers, the perceived value our products have for our customers. The following factors, among others, could cause actual results to differ materially from those described in these forward-looking statements: the risk that the use of our products may fail to improve the financial performance of our customers, and the risk that our current and potential customers may fail to perceive the value that we ascribe as·cribe  
tr.v. as·cribed, as·crib·ing, as·cribes
1. To attribute to a specified cause, source, or origin: "Other people ascribe his exclusion from the canon to an unsubtle form of racism" 
 to our product offerings, or difficulties and other factors detailed in the Company's filings with the Securities and Exchange Commission including its most recent filings on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
.

Trademark Information

Vertical Communications and the Vertical Communications logo and combinations thereof are trademarks of Vertical Communications, Inc. Artisoft, TeleVantage, InstantOffice and Vertical Networks are registered trademarks of Artisoft, Inc. All other brand and product names are used for identification only and are the property of their respective holders.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 24, 2006
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