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Air China Selects Sabre for Marketing Information and Data Processing.


SOUTHLAKE, Texas Southlake is a city located primarily in the northeastern part of Tarrant County, Texas. A small northernly region of the city is in Denton County, Texas. The population was 21,519 at the 2000 census.  & SHANGHAI, China -- Sabre Airline Solutions Sabre Airline Solutions is a subsidiary of Sabre Holdings. The main product of Sabre Airline Solutions is the SabreSonic system. This provides departure control, reservations, and, inventory management. , the leading provider of software and services to the airline industry from planning to execution, announced today that Air China, the largest commercial airline in China, signed an agreement for the company to provide marketing and analytical technology to analyze booking information to support the carrier's marketing, sales, strategic network and planning decisions. This agreement is the first contract in China for market information data tapes (MIDT MIDT Marketing Information Data Tapes ) tools, which analyze global distribution system (GDS GDS Global Distribution System
GDS Google Desktop Search (Google)
GDS Goodie Domain Service (Vienna University of Technology, Austria)
GDS Guards
) bookings.

Air China will process its MIDT data through the Sabre WiseVision Data Services to turn large volumes of complex booking transactions from GDSs into mission-critical competitor information that can be used to make timely and fact-based operational decisions.

"With access to processed global MIDT data through the Data Services, Air China will have a clear view of total market demand and true market share in key international markets," said Mr. Qui Feng, deputy general manager, Network and Revenue Management Department, Air China. "This information is critical to support strategic decisions on our international routes, and also enables calibration calibration /cal·i·bra·tion/ (kal?i-bra´shun) determination of the accuracy of an instrument, usually by measurement of its variation from a standard, to ascertain necessary correction factors.  and maintenance of network planning tools such as the Sabre AirFlite Profit Manager," he said.

In the world's fastest growing marketplace, the move by Air China to employ the latest in business intelligence, paves way for other emerging airlines in the region to adopt the same standard of competitive best practice.

"There has never been a better time than now to build accurate models and forecasts of airline passenger demand in this critical Chinese market," said Andrew Powell Andrew Powell - musical composer, arranger and performer - was born 18 April 1949 in London, England of Welsh parents.

He began taking piano lessons at the age of four and later attended Kings College School, Wimbledon by which time he was also learning the viola, violin and
, vice-president sales, Sabre Airlines Solutions, APAC APAC Australian Partnership for Advanced Computing
APAC Agricultural Policy Analysis Center
APAC Asia and Pacific
APAC Asian Pacific American Coalition
APAC Adapted Physical Activity Council (American Alliance for Health) 
. "In today's competitive environment, an airline must use every tool possible to gain a marketing or operational advantage. We are pleased to be a trusted partner of Air China as it rapidly expands its footprint across the global marketplace."

As a preferred long-term partner of Sabre Airline Solutions, Air China has already deployed the Sabre AirFlite Planning and Scheduling Suite to optimise optimise - To perform optimisation.  its flight scheduling operations.

Sabre Airline Solutions is the Asia/Pacific market leader in aviation technology. The company has experienced rapid growth in China and is working with the major airlines including Air China, China Eastern and China Southern. Sabre Airline Solutions recently established its Asia/Pacific headquarters in Shanghai as part of its move to advance the company's strategic business agenda in the world's fastest growing market.

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings Sabre Holdings or Sabre, Inc. is an American travel technology company, encompassing several brands in three global travel distribution channels: travel agency, airline, and direct to consumer. These areas are serviced by TSG's three main business groups.  company, is the world's largest provider of products to help airlines market, sell, serve and operate from planning to execution.

More than 200 airlines use its broad portfolio of decision-support tools to increase revenues and improve operations, while more than 500 use its leading operational technology. More than 100 airlines rely on Sabre Airline Solutions for passenger management solutions, while a similar number have turned to the company's consulting group for strategic, commercial and operational advice.

Sabre Holdings (NYSE NYSE

See: New York Stock Exchange
:TSG TSG The Smoking Gun (web site)
TSG Technology Services Group (UK)
TSG Technical Specification Group
TSG Timing Signal Generator
TSG Technical Support Group
TSG Tumor Suppressor Gene
TSG ThermoSalinoGraph
) connects people with the world's greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at http://www.sabre-holdings.com.

Sabre Airline Solutions, the Sabre Airline Solutions logo, AirFlite, AirMax and WiseVision are trademarks and/or service marks of an affiliate of Sabre Holdings Corp. All other trademarks, service marks and trade names are the property of their respective owners. (C)2005 Sabre Inc. All rights reserved.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Publication:Business Wire
Geographic Code:9CHIN
Date:May 3, 2006
Words:565
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