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Air Canada and SAS form alliance partnership.


MONTREAL--(BUSINESS WIRE)--Oct. 4, 1996--Air Canada President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , R. Lamar Durrett, and Scandinavian Airlines System (SAS (1) (SAS Institute Inc., Cary, NC, www.sas.com) A software company that specializes in data warehousing and decision support software based on the SAS System. Founded in 1976, SAS is one of the world's largest privately held software companies. See SAS System. ) president and CEO Jan Stenberg, today signed an agreement to develop a comprehensive alliance that will significantly improve service for air travellers between Canada and Denmark, Norway and Sweden.

The creation of a strategic partnership between Air Canada and SAS further strengthens the global alliance they each have with United Airlines and Lufthansa.

"We look forward to developing a long term, mutually beneficial Adj. 1. mutually beneficial - mutually dependent
interdependent, mutualist

dependent - relying on or requiring a person or thing for support, supply, or what is needed; "dependent children"; "dependent on moisture"
 alliance relationship with SAS that will benefit travellers between Canada and Scandinavia," said Durrett. "Today's agreement further strengthens our alliance family of quality carriers that offer Air Canada customers the world's largest, most comprehensive air transportation network."

Stenberg said "In Air Canada we have found an equal partner which offers service of consistently high quality to destinations across Canada Across Canada was an afternoon program that formerly aired on The Weather Network. The segment ran from early 1999 until mid 2002. The show ran from 3:00PM ET until 7:00 PM ET. . Through this partnership our two airlines will be able to develop a seamless product between Scandinavia and Canada, to the benefit of our passengers."

Provisions in the Air Canada-SAS agreement cover such key elements as reciprocal participation in frequent flyer programs This article is about airline frequent flyer programs. For the TV movie, see Frequent Flyer (film).

A frequent flyer program (FFP) is a service offered by many airlines to reward customer loyalty.
, schedule coordination, through check-in, reciprocal lounge usage and, subject to government approval, codesharing.

Beginning in April 1997, the airlines' schedules and passenger services will be coordinated to provide travellers with easy one-stop check-in and conveniently scheduled joint flights between Canada and Denmark, Norway and Sweden via Frankfurt, London or New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
.

In addition, reciprocal accumulation and redemption of each airline's frequent flyer program miles will result in substantially increased benefits for Aeroplan and SAS EuroBonus members.

Stockholm-based SAS is the national airline of Denmark, Norway and Sweden and the fourth largest airline in Europe in terms of passengers carried (19 million in 1995). SAS operates more than 1,000 daily scheduled flights to 106 destinations in 34 countries. Ownership in the company is equally divided between private and government interests. The airline employs 20,500 people worldwide.

Montreal-based Air Canada is Canada's largest airline. Together with its regional carriers, Air Canada operates more than 1,200 daily scheduled flights to over 120 destinations across Canada, the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , the Caribbean, Europe, the Middle East and Asia. Air Canada is fully-privatized and employs 19,000 people worldwide.

CONTACT: SAS North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  

Anders Bjork, Director Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , 201/896-3690

or

SAS International Routes

Per Franke, Route Manager

46-8-797-1602

or

Air Canada

Nicole Couture-Simard, 514/422-5788
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 4, 1996
Words:394
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