Air Canada Leads Airline Industry's Customer Relationship Management Efforts with MicroStrategy's Decision Support Technology.VIENNA, Va.,--(BUSINESS WIRE)--March 16, 1999 -- Canada's Largest Airline uses DSS (1) (Digital Signature Standard) A National Security Administration standard for authenticating an electronic message. See RSA and digital signature. (2) (Digital Satellite S Web(tm) to Target Top Clients, Develop Strategic Travel Programs, and Increase Revenue MicroStrategy(R) Incorporated (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : MSTR MSTR Microstrategy, Inc (stock symbol) MSTR Master MSTR Minneapolis and St. Louis (railroad) MSTR Master Mode ), a leading worldwide provider of mission-critical decision support systems, today announced that its customer Air Canada, Canada's largest airline, has selected MicroStrategy's enterprise-wide decision support technology for its Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) Project. The new system will advance Air Canada's goal of leading the industry in developing better relationships with its clients by allowing the airline to analyze frequent flyer frequent flyer Hospital practice A popular term for a Pt who is regularly admitted to a particular ER or health care facility, for various reasons program data and better identify customers' travel behavior Travel behavior is the study of what people do over space, and how people use transport. The questions studied in travel behavior are broad, and are very much related to activity analysis and time use studies. . "Our Customer Relationship Management application enables us to quickly and easily identify our most profitable clients so that we can more effectively meet their travel needs," said Sandra Diem, Manager of Marketing Segmentation at Air Canada. "We believe that usage of our MicroStrategy CRM application will result in higher customer satisfaction and higher revenues for Air Canada." Air Canada is using the system to track the travel behavior of its highest revenue-generating customers to develop strategic programs for them. By focusing on its top customers, Air Canada wants to encourage customer loyalty and attract new travelers to Air Canada as their preferred airline. With the new system, Air Canada's users can view customer travel trends via MicroStrategy's DSS Web to analyze the lifetime revenue and value of a customer, and leverage that information to design client-specific benefits. Air Canada evaluated several decision support vendors to find the ideal platform for its CRM system. "We selected MicroStrategy as our corporate standard because of its integrated, scalable and flexible product architecture," said Louise Normandeau, Director of IT, Marketing and Sales, at Air Canada. "The combination of advanced analytics and a superior graphical user interface graphical user interface (GUI) Computer display format that allows the user to select commands, call up files, start programs, and do other routine tasks by using a mouse to point to pictorial symbols (icons) or lists of menu choices on the screen as opposed to having to in MicroStrategy's tools provided a powerful solution to Air Canada's needs." SQLiaison, a MicroStrategy distributor, will be instrumental in the success of the CRM project by providing consulting services and training to Air Canada's CRM system users. The SQLiaison team will assist Air Canada with its data warehouse design, the implementation of MicroStrategy products, and the development of the application. "We will also be working together with MicroStrategy and Air Canada to develop a custom course that will help its users with the CRM application," said Michel Verrier of SQLiaison. By making customer requirements the top priority, Air Canada's objective is to set the standard in improving client relationships for the highly competitive airline industry. "MicroStrategy's expertise and technology and SQLiaison's professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. and support will help Air Canada accomplish its goal to become a leader in Airline Customer Relationship Management," concluded Normandeau. About MicroStrategy Incorporated MicroStrategy is a leading worldwide provider of enterprise decision support system ("DSS") software and related services. MicroStrategy's product line (DSS Suite(tm)) enables both active and passive delivery of information from large-scale databases, providing Global 2000 enterprise user communities with timely answers to mission-critical questions. MicroStrategy's decision support platform enables users to query and analyze the most detailed, transaction-level databases, turning data into business intelligence. In addition to supporting internal enterprise users, MicroStrategy's products extend DSS beyond corporate boundaries to customers, partners and supply chain constituencies through a broad range of pull and push technology such as the Internet, e-mail, telephones, pagers and other wireless communications wireless communications System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data. devices. MicroStrategy also offers a comprehensive set of consulting, training and support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services for its customers and partners. MicroStrategy has over 650 customers across such diverse industries as retail, telecommunications, finance, insurance, healthcare, pharmaceuticals and consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one . MicroStrategy's customers use DSS Suite to perform mission-critical activities such as: customer segmentation and profitability analysis; supply chain management; one-to-one customer marketing; financial analysis; customer acquisition, retention, and churn analysis; merchandising and inventory analysis; product category management; and customer risk profiling. Representative MicroStrategy customers include American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. Travel Services, CVS (1) (Concurrent Versions System) A version control system for Unix that was initially developed as a series of shell scripts in the mid-1980s. CVS maintains the changes between one source code version and another and stores all the changes in one file. Pharmacy, Harris Teeter, IMS (1) See IP Multimedia Subsystem. (2) (Information Management System) An early IBM hierarchical DBMS for IBM mainframes. IMS was widely implemented throughout the 1970s under MVS and continues to be used under z/OS. America, Kmart, MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device. (2) (Microwave Communications Inc. WorldCom, Merck-Medco, Nike, and Ralston Purina. MicroStrategy has also entered into relationships with more than 145 system integration, application development and platform partners, including Acxiom, Andersen Consulting, HNC (HNC Software Inc., San Diego, CA) A software company that specialized in products that detect credit card fraud, manage merchant risk, automate lending decisions and home valuations and manage retail inventories. Founded in 1986 by Robert Hecht-Nielsen and Todd W. Software, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , NCR (NCR Corporation, Dayton, OH, www.ncr.com) A technology company specializing in financial terminal transactions, retail systems and data warehousing. Until the late 1990s, NCR was heavily invested in the hardware side of the industry, known worldwide as a major manufacturer of computers , and Oracle. For more information, please visit MicroStrategy's Web site: http://www.strategy.com. About Air Canada Air Canada is a Canadian-based international air carrier, providing scheduled and charter air transportation for passengers and cargo. The Corporation is Canada's largest air carrier. The airline's route network, including regional airline subsidiaries, provides air transportation to 120 destinations worldwide, with a combined fleet of over 230 aircraft. Together with the Star Alliance partners, Air Canada offers customers service to over 600 destinations in more than 110 countries. About SQLiaison Inc. SQLiaison was founded in 1994 with a mission to assist companies with the implementation and improvement of their decision-support systems. SQLiaison provides consulting and support services to companies seeking to make the most of the latest data warehousing technology. The company offers integrated solutions using open, flexible, scalable and high- performance tools.
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