Aiming At Amazon.Aiming At Amazon Amazon, in Greek mythology Amazon (ăm`əzŏn), in Greek mythology, one of a tribe of warlike women who lived in Asia Minor. Aaron Shepard Shepard Publications 1102 Olympia Avenue NE, #18, Olympia, WA 98506 093849743X, $15.00 www.shepardpub.com Amazon.com is the 800 pound gorilla gorilla, an ape, Gorilla gorilla, native to the lowland and mountain forests of western and central equatorial Africa. It is the largest of the apes, the males reaching a height of 5 to 6 ft (150–190 cm) with a 9-ft (144–cm) arm spread. of online bookselling. There are a large and growing number of other online booksellers (some are independent 'virtual' stores, while others, like Borders.com, are affiliated with traditional 'brick-and-morter' bookstores, and still others are specific to a particular publisher, like iUniverse.com), but Amazon.com is by far the oldest, largest, best known, successful, and most important of them all. Amazon.com can (and often does) make the difference between a self-published author, a print-on-demand (POD) published author, a small-press author, or a major press mid-list published author being able to make a profit on their books. No small press publisher can afford to not list their titles with Amazon.com for the same reason--connecting with the reading public. In "Aiming At Amazon: The New Business of Self Publishing See blog, wiki and print on demand. ", an experienced writer of children's books for major publishing houses, as well as a successful self-publisher, Aaron Shepard draws upon his considerable expertise to teach novice authors who have (or are contemplating) self-publishing just how to utilize Amazon.com as a marketing resource for selling their book(s). The first major section, 'Publishing for Profit' begins with a basic introduction to the value of (and preparation for) online bookselling. The next section, 'Building Your Book', covers everything from title selection factors, to creating spin-offs, to crafting a marketable Marketable are securities that can be easily converted into cash. Such securities will generally have highly liquid markets allowing the security to be sold at a reasonable price very quickly. cover, to portability, to reprinting re·print n. 1. Something that has been printed again, especially: a. A new printing that is identical to an original; a reimpression. b. A separately printed excerpt; an offprint. 2. . Next is 'Meeting the Marketing' where Shepard covers data collection, publishing dates, pricing, book returns, book classification and description, publicity/promotion, and keeping track of book sales. "Aiming at Amazon' is specific to getting the book registered on Amazon.com, maximizing the benefits of being listed on Amazon.com, the various relevant features of Amazon.com, and 'the other Amazons'. The final section, 'Finessing the Future' addresses the issues of fine tuning Fine Tuning is the name of XM Satellite Radio's eclectic music channel. The program director for Fine Tuning is Ben Smith. The channel is described as "A musical oasis for the sophisticated listener culled from every imaginable genre and country. a book, 'keeping it fresh', publishing more books, and how to deal successfully with a publishing industry and marketplace that is in a steady state of flux Noun 1. state of flux - a state of uncertainty about what should be done (usually following some important event) preceding the establishment of a new direction of action; "the flux following the death of the emperor" flux , change, and technological evolution. "Aiming At Amazon" is an essential read for anyone having to market a self-published or POD published book--and has a wealth of very practical and valuable information for small press publishers, novice free-lance book publicists, and mid-list authors of the larger publishing houses who find themselves having a major responsibility for promoting and publicizing pub·li·cize tr.v. pub·li·cized, pub·li·ciz·ing, pub·li·ciz·es To give publicity to. Noun 1. publicizing - the business of drawing public attention to goods and services advertising their titles. |
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