Aimee Desrosiers of California Paints Earns Industry Designation as Color Expert.Business Editors ANDOVER, Mass.--(BUSINESS WIRE)--June 19, 2003 Marketing/Advertising Manager of Leading Paint Manufacturer Inducted into International Color Marketing Group The Color Marketing Group (CMG) is an international association for color design professionals which identifies the direction of color and design trends and translates them into salable colors for manufactured products. California Paints, an innovative manufacturer known for its high quality products and coatings, today announced that its Marketing and Advertising Director Aimee Desrosiers has been named an official member of The Color Marketing Group Consultants Bureau, an international, not-for-profit Association of 1,700 Color Designers. The appointment designates Desrosiers as a color forecaster and industry consultant for home fashion. As part of this association, Desrosiers will be called upon for expert advice in choosing and combining colors for home environments. Her primary responsibility will be to identify the direction of color not of the white race; - commonly meaning, esp. in the United States, of negro blood, pure or mixed. See also: Color trends and work with other color design professionals to develop annual color forecasts. "California Paints takes great pride in all of our employees and in working to provide the most innovative and customer-focused paint products," says David Lohr David Lohr is a senior investigative crime writer for CourtTV’s Crime Library. Mr. Lohr has authored thousands of true crime articles, reviews and scholarly papers. Over the last 15 years, he has corresponded and interviewed some of the world's most diabolical murderers. , president of California Paints. "Aimee's designation as a color expert will directly benefit our clients and consumers who are looking to stay current with the latest color and fashion trends and make wise home decorating decisions. We're proud of Aimee and her efforts to keep us ahead of the curve as a preeminent pre·em·i·nent or pre-em·i·nent adj. Superior to or notable above all others; outstanding. See Synonyms at dominant, noted. [Middle English, from Latin prae paint company." Desrosiers joined California Paints in April 2000 to spearhead marketing and advertising efforts, while providing color consulting and expertise for company projects, including notable work for the USTA's US Open site in Flushing, N.Y. A member of the American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. and a graduate of Emmanuel College There is more than one Emmanuel College:
About California Paints Based in Andover, Mass., California Paints is a division of the employee-owned California Products Corporation, an innovative manufacturer of quality paints, coatings, and sports surfacing systems since 1926. Today, California Paints continues to blaze a trail in the paint industry. Recently, its line of 2010 Interior and Exterior Finishes set a new standard for 100% Acrylic acrylic, artificial fiber made from a special group of vinyl compounds, primarily acrylonitrile. Acrylic fibers are thermoplastic (i.e., soften when heated, reharden upon cooling), have low moisture regain, are low in density, and can be made into bulky fabrics. Latex technology. The Fres-Coat house paint has been rated #1 by a leading consumer publication and Storm Stain Stain (microbiology) Any colored, organic compound, usually called dye, used to stain tissues, cells, cell components, or cell contents. The dye may be natural or synthetic. The object stained is called the substrate. (R) competes successfully with national stain lines. California Paints products are sold exclusively through select independent paint retailers. For more information or to locate a California Paints' retailer, visit www.californiapaints.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion