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Ahold USA Signs Enterprise License Agreement with Connect3 Systems and Names Connect3 Corporate Standard for Promotion Planning Software.


Business Editors

Ahold USA has Selected Connect3 VELOCITY Performance Series as the

Strategic Enterprise Solution for all Ahold USA Operating Companies

Connect3 Systems, Inc. announced today that they have signed an enterprise license agreement to supply Ahold USA with the Connect3 VELOCITY Performance Series promotion planning and production software. Ahold USA, the U.S. division of Royal Ahold, operates over 1,000 stores under the banners Stop & Shop, Giant Landover, Giant Carlisle, Tops Markets, BI-LO, and Bruno's.

Steven Hankin, VP Supply Chain Management & Analysis, Ahold USA commented, "Connect3's Promotion Planning and Production system was installed in our Stop & Shop Operating Company 5 years ago. Our experience with Connect3 at Stop & Shop and the vision of Connect3's newly launched VELOCITY Performance Series are the primary reasons Ahold USA has selected Connect3 as their enterprise solution." Hankin went on to say, "After reviewing the marketplace for advertising, marketing, and promotion technology we are pleased to confirm our selection of Connect3 as the vendor of choice in this space. We look forward to partnering with Connect3 to develop our future collaborative tools for improving promotional effectiveness."

"This agreement with Ahold is an important milestone for Connect3 and for the industry," stated Dale Byrne, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Connect3 Systems. "With Ahold and our other strategic partners, we are installing and building on our vision for a common toolset for retailers to plan, build, and publish more effective versioned promotions in a productive collaborative process." Byrne went on to say, "By working with the Ahold USA team we will be extending the reach of the VELOCITY workbench tools farther into the upstream category management processes and downstream into promotion effectiveness analysis. The overall ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  will be huge."

The Connect3 VELOCITY Performance Series is a new generation of software that allows all participants in the merchandising and advertising workflow to achieve the ultimate merchant productivity goal: one common toolset to plan, create, manage, and publish highly versioned promotions across all customer touch points.

About Royal Ahold

Royal Ahold is a rapidly growing international food provider with leading supermarket operations in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Europe, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies.  and Asia. The company operates more than 7,000 supermarkets, hypermarkets and specialty stores with annualized annualized

Of or relating to a variable that has been mathematically converted to a yearly rate. Inflation and interest rates are generally annualized since it is on this basis that these two variables are ordinarily stated and compared.
 sales approaching USD USD

In currencies, this is the abbreviation for the U.S. Dollar.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
 50 billion. The company services more than 30 million customers weekly. In the United States Ahold is the leading supermarket operator along the eastern seaboard with more than 1,000 stores (including Stop & Shop, Giant Landover, Giant Carlisle, Tops, BI-LO, and Bruno's), a nationwide food service operation and prominent e-commerce net grocery operator. Annualized US sales approach USD 30 billion.

In addition to its listing on the New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
 (NYSE NYSE

See: New York Stock Exchange
:AHO), Ahold's shares are trading on the Amsterdam Exchanges and on the Swiss Exchange Swiss Exchange

The major securities market of Switzerland.
. Additional information is available on Ahold's website: http://www.ahold.com.

About Connect3 Systems, Inc.

Connect3 Systems, Inc. is a leading provider of software solutions and services that assist retailers in the planning and execution of their Advertising, Merchandising, and Promotion (AMP) processes. The Connect3 VELOCITY Performance Series presents a unified environment in which all participants in the retail enterprise can plan, negotiate, create, manage, execute, reconcile, and analyze promotions through a common enterprise database. Connect3's software and Consulting Services allow merchants across all industry segments to compress the promotions cycle, reuse existing content, and version their item message to increase accuracy, efficiency, and profitability.

Customers include Best Buy, The Home Depot The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services.

Headquartered in Vinings, just outside Atlanta in unincorporated Cobb County, Georgia, Home Depot employs more than 355,000 people and operates 2,164 big-box
, Ace Hardware, Sports Authority, Ahold USA, and other leading merchants. Resellers and Technology Partners include Retek, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Nurun, AnswerThink, Quark, Xinet, American Color, and others. For more information, visit www.connect3.com, or call 562/741-0380.

Connect3 and Connect3-related marks are trademarks and/or registered trademarks of Connect3 Systems, Inc. and all applicable affiliated companies Affiliated Companies

A situation that occurs when one company owns a minority interest (less than 50%) in another company.

Also refers to companies that are related to each other in some way.

Notes:
An affiliated company is sometimes referred to as a subsidiary.
, Reg. U.S. Pat. & Tm. Off., and in many other countries. All other marks are the properties of their respective owners.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 25, 2002
Words:644
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