Ahold Adopts viaLink Services for Scan-Based Trading Initiative; viaLink Brings Service Experience to Ahold Trading Community.

DALLAS -- The viaLink Company (OTCBB: VLNK) announced today that Ahold USA, the regional office of the international food provider based in the Netherlands (NYSE: AHO) and one of the nation's largest food retailers will use viaLink's services to enhance supply chain visibility and enable Scan Based Trading with its suppliers.

"We see this as a key opportunity to engage our DSD suppliers more actively in our primary business goal of serving our customers in our stores," said Bill Grize, President and CEO of Ahold USA. "This will give our suppliers actionable consumer sales visibility and will help us enable our suppliers to move quickly to adopt this new business process, regardless of their technical capabilities."

ViaLink's services will give our DSD supplier community a much more timely look at Ahold's daily item movement. This is expected to enable better ordering resulting in an improvement in Ahold's in-stock position and consumer satisfaction.

"We are extremely pleased to work with Ahold, a leading retailer in the U.S. grocery market," said Bob Noe, CEO of viaLink. "The tools we provide for improved collaboration between Ahold and its suppliers support the ultimate goal of meeting and exceeding customer expectations."

The Ahold program based on viaLink services is designed to be both easy and cost effective for suppliers to implement. Ahold will also communicate directly with their DSD suppliers regarding their scan based trading program. For more information about Ahold's scan based trading program call Kevin Krygier, Director, DSD Business Applications Development, Ahold USA, Inc., at 301-341-3979.

Ahold USA, headquartered in Chantilly, VA oversees 1600 stores in the United States. The operating companies are BI-LO LLC, headquartered in Mauldin, SC; Bruno's Supermarkets, Inc., with headquarters in Birmingham, AL; Giant Food Stores LLC, based in Carlisle, PA; Giant Food Inc., based in Landover, MD; The Stop & Shop Companies Inc., headquartered in Boston, MA and Tops Markets LLC, with headquarters in Buffalo, NY.

The viaLink Company (OTCBB: VLNK) provides advanced e-commerce services to the retail supply chain. We help progressive manufacturers, suppliers, distributors and retailers improve the efficiency of their trading relationships, increase sales and serve their customers more effectively. For more information about viaLink's data synchronization, scan based trading, supply chain visibility and GDSN services, call [phone] or visit viaLink's website: www.vialink.com.