Ahmed Alfi, Internet Venture Market Leader, Joins BidVantage Board of Directors; Venture Capital Portfolio Includes Broadband Sports.com, Toytime.com.

Business Editors & Internet Writers

CAMARILLO, Calif.--(BUSINESS WIRE)--June 16, 2000

BidVantage Inc., which designed the revolutionary business model that creates the first win-win electronics marketplace for buyers and sellers, announced that Ahmed Alfi has joined its board of directors. BidVantage is the world's premier business-to-business click-and-mortar electronics marketplace.

Alfi has been involved in private venture investments since 1994. He currently manages Netcubator, an integrated incubator for identifying, creating and nurturing Internet startups; his current portfolio of companies includes Broadband Sports.com, an online provider of sports content and products to distinct sports communities; Insureon.com, an online insurance exchange; and Toytime.com, an online retailer targeting family-oriented products.

"We're delighted that Ahmed Alfi has joined the BidVantage board," said Sheldon Malchicoff, chairman, president and CEO of BidVantage. "His interest in and experience with various Internet companies make him a valued member of our group."

Also in Alfi's investment portfolio are Alfigen, a genetic diagnostic company; Carsdirect.com, a simple and straightforward online alternative for the new car buyer; Emind.com, a source for continuing education for professionals in regulated industries such as accounting, financial services, health care and law; and Hospitality Marketing Concepts, a leading provider of club membership programs for four- and five-star hotels worldwide.

Prior to his Internet ventures, Alfi was senior vice president at Jefferies & Co. Alfi received a bachelor of science degree from the School of Finance at California State University, Northridge. He is an active member of Young Presidents' Organization (YPO).

BidVantage Inc. created a revolutionary business model that defies conventional wisdom, incorporating an online, open market reverse auction site with guaranteed product quality and full anonymity where the lowest bid always gets the sale. BidVantage is the world's premier business-to-business click-and-mortar electronics marketplace. The company is backed by senior and strategic staff expertise in the technology and service industries.

BidVantage's worldwide headquarters is located in the high-tech industrial corridor of Camarillo, Calif., with European operations located in Dublin, Ireland. BidVantage customers include Original Equipment Manufacturers (OEMs), Third Party Maintenance Organizations (TPMs) and Value-Added Resellers, who seek to provide the best value for their end customers. For further information, or to register online, visit www.BidVantage.com.