Ahlstrom adds to wallcovering range.

Ahlstrom Corporation has expanded its wallcovering range with a new mid-tier application in nonwovens as a response to the global growth trend in wallcoverings. Ahlstrom introduces new wallcover substrates created from a mix of natural and synthetic fibers to enable excellent decoration, design performance and easy processability.

The new wallcover material will be made at Ahlstrom's Turin plant in Italy and will be available on the market during the second quarter of 2009. As previously announced, Ahlstrom has invested 10 million [euro] in state-of-the art technology in its Turin plant to convert one of its paper machines for the production of these new materials.

"This product complements Ahlstrom's existing wallcover product range, which comprises paper and high-tier nonwoven substrates, thus making Ahlstrom's range by far the most comprehensive on the market. The investment is in line with our strategy to further develop the product offering and to grow our global market share in the wallcover business. Ahlstrom will thus consolidate its leading position in the global wallcover market," said Claudio Ermondi, senior vice president of Ahlstrom's Nonwovens business.

The global market for wallcoverings is growing strongly, driven by increasing demand in Russia and China. Current colorful and bold design trends also boost the demand for medium and high-tier wallcoverings in Western Europe, according to the company.

"Within the wallcover business, there is a clear movement to higher-end wallcoverings, led by an increased designer interest in home decoration. Additionally, these wallcoverings feature paste-the-wall and fast removability, which makes the process of decoration simpler and faster," said Jean-Marie Becker, vice president and general manager, Ahlstrom's Industrial Nonwovens product line.

In addition to Turin, Ahlstrom produces paper and nonwoven wallcover substrates in five plants in Europe and the U.S. Nonwoven wallcover products are part of Ahlstrom's Nonwovens business area, which comprises approximately 28% of Ahlstrom's net sales.