Ahead Warp Speed! Hitplay Media Delivers Its Targeted Video Network Via ICTV's Broadband Platform.LOS ANGELES--(BUSINESS WIRE)--Dec. 15, 1999-- Hitplay to Optimize Entertainment and Sports Channels for ICTV-Enabled Digital Set-Top Boxes; Visit Hitplay and ICTV ICTV International Committee on Taxonomy of Viruses ICTV Independent Community Television Alliance at Booth 1855 South at Western Cable Show As part of its multi-platform delivery strategy, Hitplay Media today announced a new development effort with ICTV, the leader in cost-effective delivery of broadband Internet See broadband. services to cable-connected TVs. ICTV's broadband platform will now support Hitplay's large-scale video-clip library of entertainment, music, fashion and extreme sports extreme sports Sports events characterized by high speed or high risk. Such sports include aggressive inline skating, wakeboarding, street luge, skateboarding, and freestyle bicycle events (wherein tricks such as back flips are performed on a bicycle). for delivery to digital cable set-top boxes. Principals of Hitplay and ICTV made the announcement at the Western Cable Show in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , where Hitplay Media is demonstrating its new service with ICTV in Booth 1855 South. "ICTV's digital system takes full advantage of both streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater. and the kinds of cutting-edge interactive technologies that Hitplay is developing," said Hitplay founder and president Todd Harris Todd Harris is a sideline reporter for ESPN and ABC's college football coverage. Prior to those duties, he was the lead play-by-play announcer for ABC and ESPN's coverage of the Indy Racing League's IndyCar Series. . "With ICTV's digital platform, our extensive video-clip library, rich on-demand programming, and targeted video advertising will reach new audiences beyond the PC. It's all about universal access to our Targeted Video Network." "We are very excited to be working with emerging broadband content companies like Hitplay Media, which is developing great entertainment content for the ICTV platform," said ICTV President Wes Hoffman. "Our system offers content providers a new development and delivery environment for convergent broadband applications. We look forward to supporting Hitplay's launch in early 2000. It's a great new content alternative for MSOs that implement the ICTV system." Hitplay.com will feature a searchable database Refers to databases on the Web that are searchable by typing in a query. The term is quite redundant because all databases are searchable. In fact, that is one of their major features. of popular video clips from movie trailers to snowboarding highlights. The site will serve as a showcase video portal for Hitplay's video channels to be distributed to both affiliate Web sites and Internet appliances such as PDAs, Internet-ready mobile phones and, of course, computers. About Hitplay Media Hitplay Media is a next-generation entertainment video delivery network, which takes advantage of the growth in broadband access and Internet-enabled devices. Hitplay was formed in mid-1999 by Todd Harris, a former broadband strategist for NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. and general manager of NBC's VideoSeeker.com Web site. Hitplay works with InterVU (Nasdaq:ITVU), a San Diego-based company specializing in Internet video hosting and delivery over a distributed network. Hitplay is designing its architecture to allow InterVU customers to participate in Hitplay's patent-pending ad-supported distribution service called the Targeted Video Network. Through its exclusive video libraries and media partnerships, Hitplay will distribute popular entertainment video channels (entertainment, music, fashion and extreme sports), with access to hundreds of short-form video clips. Hitplay will launch Hitplay.com in early 2000. About ICTV With headquarters in the heart of California's Silicon Valley, ICTV provides cable operators with the best platform for delivering Internet services and content to their subscribers. ICTV is the only platform capable of providing true broadband Internet access Broadband Internet access, often shortened to just "broadband", is high speed Internet access—typically contrasted with dial-up access over modem. Dial-up modems are generally only capable of a maximum bitrate of 56 kbit/s (kilobits per second) and require the full use of a to cable-connected television sets. ICTV can be found on the World Wide Web at www.ictv.com. |
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