Ah, the Power of ....Pomegranates??? Naked Food-Juice Introduces a New Line of Pomegranate Juices.

Business Editors/Food & Beverage Writers

BASKING RIDGE, N.J.--(BUSINESS WIRE)--May 13, 2003

Spark a passion, stoke up on antioxidants, or simply please the

palate... Naked's new pomegranate juices have the power

to get the job done

These days, we turn to OJ for Vitamin C and carrot juice for Vitamin A, but pomegranate juice? Who would have thought...?

Naked(R) Food-Juice will be pumping up consumers' anti-oxidant prowess with the palate pleasing additions of two new pomegranate juices - Pomalicious and Pomaberry Blue.

Why the big fuss over pomegranates? Because they are one of the most powerful natural antioxidants! To satisfy your sensibilities, read on:

-- Medical research has shown that the antioxidants found in

pomegranate juice are important in promoting optimum

cardiovascular health. (According to the AMA, 61.8 million

Americans have some form of cardiovascular disease).

-- Studies have shown that pomegranate juice may contain almost

three times the total antioxidant level of green tea or red

wine.

-- The American Journal of Clinical Nutrition published a study

showing pomegranate juice is a powerful antioxidant that is

capable of both reducing the amount of harmful cholesterol in

the arteries and neutralizing its bad effects.

So pomegranates are good for your body, but how do these new edibles treat your taste buds? We think consumers will be looking for the last drop.

-- Naked(R) Pomaberry Blue is a tangy melange of pomegranates and

blueberries. In each bottle, your buds will benefit from the

sensational flavor of 6 pomegranates, 37 blueberries, 3/4

apple (or pear) and 1/4 pineapple.

-- Naked(R) Pomalicious is a pure blend of a pound of

pomegranates, so uncap and enjoy every last sweet and tangy

drop of this juice.

Juiced up about pomegranates? Here is some quirky information that should make you the champion of any trivia game:

-- The pomegranate is affectionately known as the 'jewel of

winter.'

-- The tangy pomegranate is considered an aphrodisiac in some

cultures.

-- Chaucer, Shakespeare and Homer have all extolled the virtues

of the pomegranate in literature.

-- Some hold that the pomegranate (and not the apple!) was

actually the fruit of temptation that lead to the expulsion of

Adam and Eve from the Garden of Eden.

-- Ancient Egyptians were buried with pomegranates in hope of

rebirth.

Naked's(R) Pomalicious and Pomaberry Blue are available in 16oz. grab 'n go bottles that have a suggested retail price of $2.99. Satisfy your mind, body and buds. Get Naked.

About Naked(R) Food-Juice

Naked(R) Food-Juice, food you drink made from bare-naked fruit with no added sugar, was founded and first marketed towel-to-towel on the beaches of Santa Monica, CA in 1983. Naked(R) Food-Juice, all natural juices, fruit smoothies, and fortified fruit smoothies (called 'Superfoods') are sold in supermarkets, health food stores and neighborhood markets throughout the country. In June 2000, Naked(R) Food-Juice became a distinguished member of the Ultimate Juice Company, the largest super premium refrigerated juice company in the nation. Visit www.nakedjuice.com to learn more.

Digital images are available upon request.