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AgroFresh Introduces Invinsa(TM) Technology to Protect Crop Yield During Periods of Heat and Drought Stress.


Rohm and Haas Rohm and Haas Company (NYSE: ROH), a Philadelphia, Pennsylvania based company, manufactures miscellaneous materials. A Fortune 500 Company, Rohm and Haas employs more than 17,000 people in 27 countries. The annual sales revenue of Rohm and Haas stands at about USD 8.2 billion.  Subsidiary Collaborates with Researchers and Growers in Ongoing Field Trials

PHILADELPHIA -- AgroFresh, Inc., a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of Rohm and Haas, today announced the introduction of its Invinsa[TM] technology, an important new chemistry that protects agronomic a·gron·o·my  
n.
Application of the various soil and plant sciences to soil management and crop production; scientific agriculture.



ag
 crop yields against heat and drought stress.

Over the past two years, AgroFresh and university researchers have conducted research trials using the new Invinsa[TM] technology in corn, soybean soybean, soya bean, or soy pea, leguminous plant (Glycine max, G. soja, or Soja max) of the family Leguminosae (pulse family), native to tropical and warm temperate regions of Asia, where it has been , cotton, sunflower and other crops, in both North and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. . In field trials with heat and drought stress, the Invinsa[TM] technology has shown up to 20 percent higher yields as compared to the untreated control.

Protecting plants from ethylene, a naturally occurring substance produced by all plants, is the key to this important new technology. Invinsa[TM] technology prevents ethylene induced stress responses allowing the crop to remain actively growing during periods of environmental stress. "This is important because under conditions of heat and drought stress, ethylene signals flowers to abort (1) To exit a function or application without saving any data that has been changed.

(2) To stop a transmission.

(programming) abort - To terminate a program or process abnormally and usually suddenly, with or without diagnostic information.
, leaves to senesce se·nesce  
intr.v. se·nesced, se·nesc·ing, se·nesc·es
To reach later maturity; grow old.



[Back-formation from senescent.]

Verb 1.
 and causes other negative effects, limiting the plant's productivity," said Trent Leopold, AgroFresh Vice President of Strategic Market Development.

AgroFresh has become the global expert in ethylene management through its proprietary 1-MCP technology (1-Methylcyclopropene) under the SmartFresh(SM) Quality System, first used beginning in 2001 to enhance fruit quality. The SmartFresh(SM) Quality System has been heralded worldwide for its contributions in maintaining apple quality by helping packers and shippers maintain quality throughout the value chain all the way through to the consumer. Today over 50 percent of apples in the United States are SmartFresh(TM) quality apples and the business continues to grow with over 26 registrations globally.

Invinsa[TM] technology now brings the efficacy of 1-MCP and ethylene management to the agribusiness industry. "There is still work ahead to characterize the full potential," said AgroFresh President John Buckley, "but without question, Invinsa[TM] technology has far-reaching positive implications." Buckley further announced that AgroFresh received its first registration for the foliar foliar

pertaining to or having the quality of leaves.
 spray version of 1-MCP from Servicio Agricola y Ganadero (SAG), the Chilean regulatory authority, a significant milestone in recognizing the promise of this safe and breakthrough science. Additional registrations are underway in other countries around the world.

"We are encouraged by the results of field trials and our early progress in demonstrating the benefits of the Invinsa[TM] technology. We are in a position to help growers manage the risk of environmental stress and therefore protect yields. AgroFresh is now poised to expand its focus into agronomic crops with its Invinsa[TM] technology, furthering its corporate mission to increase the availability and consumption of fresh produce and enhance agricultural production worldwide," said Leopold.

AgroFresh, Inc. is a wholly owned subsidiary of Rohm and Haas (ROH ROH Alcohol (chemistry)
ROH Royal Opera House
ROH Ring of Honor (wrestling organization)
ROH Run of the House (hospitality industry)
ROH Royal Ottawa Hospital
), headquartered in Philadelphia PA. AgroFresh is the maker and marketer of the SmartFresh Quality System based on the company's proprietary 1-MCP technology. AgroFresh is a leading expert in ethylene management and its benefits to tree and vine fruit, vegetables and agronomic crops. For more information about AgroFresh visit www.agrofresh.com.
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 2, 2007
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