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AgriWise Traceback System Selected By Giumarra.


Giumarra Deploys AgriWise Technologies as Part of Expanded System to Enhance Food Safety Capabilities and Track Information From Harvest to Consumer

SAN RAMON San Ramon (Spanish for "Saint Raymond") may refer to one of the following places:

Argentina
  • San Ramón de la Nueva Orán, a city
Costa Rica
  • San Ramón, Costa Rica, the municipality of San Ramón
, Calif. -- AgriWise, Inc., an international provider of fresh produce traceback traceback

an epidemiological strategy of locating the origin of an outbreak. The usual tactic is to enforce the use of identifying markers such as tailtags with codes identifying the vendors.
 systems, today announced that Giumarra will deploy AgriWise traceback technologies throughout its operations following comprehensive field testing by The Giumarra Companies.

The AgriWise traceback system is part of an integrated family of software-based services designed to improve the operating and financial performance of grower-based businesses. An important benefit of the AgriWise system is that it enables accurate tracking of consumer produce packs as they travel from the field to the consumer. The system uses GS 1-compliant on-pack ID numbers providing immediate traceability through web-based tools. In the event of a product recall, growers Growers are the people, animals, plants, and various living creatures that assist in the growing of plants and other living creatures. More specifically, the term "growers" refers to individual people who put forth effort to grow plants for food and medicinal use, including the , distributors, retailers and food service providers have access to the information needed to identify the source of the problem and affected product within minutes, and not days, as was previously the case.

"The AgriWise traceback system is both practical and highly effective because we designed it after looking carefully at the entire food supply chain," said Jimmy Moir, AgriWise CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "We created a series of tightly integrated tracking tools that follow this chain and allow us to provide the level of traceability that both industry and consumers expect today while giving growers the operational tools that yield real return on investment," he said. "We also made it easy for companies to integrate AgriWise technology into their own software systems and customize it to meet individual needs."

"Food producers are under growing pressure to improve margins while dealing with rising costs and higher safety standards Safety standards are standards designed to ensure the safety of products, activities or processes, etc. They may be advisory or compulsory and are normally laid down by an advisory or regulatory body that may be either voluntary or statutory. , and AgriWise technology brings visibility to the key events in food production that can add or destroy value," Moir said. "Those who deploy the AgriWise application show a positive return on investment in every situation we have faced - and gain consumer pack traceability as an asset alongside that ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). ."

Giumarra tested the AgriWise system for nearly two years on crops grown in the U.S. and Mexico, most recently on blueberries from Florida. The blueberries are marketed by Giumarra VBM VBM Value Based Management (shareholder based approach to managing companies)
VBM Valence Band Maximum
VBM Virtual Beit Midrash
VBM Visual Backward-Masking
VBM Vietnamese Baptist Mission
 International Berry Berry, former province, France
Berry (bĕrē`), former province, central France. Bourges, the capital, and Châteauroux are the chief towns.
 LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, a partnership between Giumarra and Vital Berry Marketing S.A. of Chile.

"We're convinced that this is the way the industry needs to go to achieve enhanced food safety while providing greater levels of operational control," said Giumarra Quality Control Manager Jim Heil. "AgriWise technology is making traceability easier, faster and more reliable than ever before. We are continuing to work with AgriWise to deploy this technology throughout Giumarra's operations."

Giumarra is the first major U.S. grower-based operation to adopt AgriWise technology, although several other leading U.S.-based companies are currently testing the system. AgriWise services have been used by a number of leading growers in Europe over the past five years.

About AgriWise, Inc.

AgriWise, Inc., based in San Ramon, California San Ramon is a city in Contra Costa County, California, United States. It is a part of the San Francisco Bay Area. Since 1980, the population of San Ramon has increased by over 128% from 22,356 to 51,027 in 2005. , is an international provider of software services that enable fast and reliable traceability while helping grower-based businesses improve operating and financial performance by being better able to manage the information they need to run their businesses efficiently and profitably. AgriWise services are currently being used by leading growers in Europe and North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . More information is available at www.agriwise.net.

About The Giumarra Companies and Vital Berry Marketing

The Giumarra Companies is a Los Angeles-based international network of fresh produce growers, distributors and marketers. Giumarra VBM is a joint venture of Giumarra and Vital Berry Marketing SA, which was established by a consortium of growers in 1989 and is now the largest exporter of blueberries from Chile. Vital Berry also has operations in Argentina and Mexico. For more information, visit www.giumarra.com.
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Publication:Business Wire
Date:May 28, 2008
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