AgriClick, MachineryLink Form Business Alliance; One-Stop Agribusiness Site Adds Innovative eCommerce Link.Business Editors KANSAS CITY Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). , Mo.--(BUSINESS WIRE)--Dec. 13, 2000 AgriClick, the one-stop online community for agribusiness agribusiness Agriculture operated by business; specifically, that part of a modern national economy devoted to the production, processing, and distribution of food and fibre products and byproducts. , has formed an alliance with MachineryLink, the Web-based connection site for farmers who want to buy, sell, or share farm machinery. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Ms. Candice Bowman, Marketing Director for AgriClick, the alliance will enable AgriClick to connect its users directly to MachineryLink's innovative eCommerce resources. The two sites will share strategic data as well as some advertising. AgriClick is one of the vertical online communities under the umbrella of IndustryClick, Primedia's business-to-business Internet subsidiary. Primedia will also promote MachineryLink through its business-to-business agricultural publications and websites. AgriClick has made an equity investment in MachineryLink. Financial terms of the agreement were not disclosed, but the alliance is scheduled to take effect immediately. "MachineryLink is a unique management tool for farmers," Ms. Bowman said. "It is literally a grass roots grass roots pl.n. (used with a sing. or pl. verb) 1. People or society at a local level rather than at the center of major political activity. Often used with the. 2. The groundwork or source of something. site, created for farmers by a farmer. MachineryLink seeks to lower farming machinery costs through sharing agreements, special arrangements for producer groups, auctions, classifieds and other innovative resource strategies. It epitomizes the concept of community that AgriClick was created to serve." "Our role at AgriClick," Ms. Bowman added, "is to give professionals in the agribusiness community a single point of access to all the information and resources they need to conduct their businesses and manage their careers. Our alliance with MachineryLink enables us to offer our users comprehensive eCommerce capabilities for major equipment sales and purchases, including payment guarantees, warranties, insurance and financing." Headquartered in Kansas City's Livestock Exchange Building, MachineryLink was founded by Kansas wheat farmer Dave Govert as an online forum for farmers who wanted to reduce per-acre equipment costs through sharing or reselling machinery. Mr. Govert continues to serve MachineryLink as vice president of product development. The company currently maintains agreements with some 20 farming associations and producer groups representing about 20,000 members, including the Kansas Wheat Growers Association and Iowa Soybean soybean, soya bean, or soy pea, leguminous plant (Glycine max, G. soja, or Soja max) of the family Leguminosae (pulse family), native to tropical and warm temperate regions of Asia, where it has been Growers. MachineryLink CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. David Forsee said the alliance benefits MachineryLink by expediting access for AgriClick's large user base. "AgriClick hosts the online editions of all the farming periodicals published by Primedia's B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business publishing arm," Mr. Forsee said. "These publications have a combined circulation base of 860,000 professional readers. Our alliance with AgriClick has the potential to generate very substantial increases in our traffic rates, and thus create many more exchange opportunities for our members. It also gives our members easy access to AgriClick's broad range of content, services, and community contacts." MachineryLink is the leading independent online resource for agricultural equipment cost management. MachineryLink provides tools to help producers identify and establish equipment sharing relationships, sell equipment and locate reliable used equipment, helping farmers reduce their equipment costs. Through strategic alliances with proprietary field agents, producer organizations, local classified ads and local equipment dealerships, MachineryLink expands producers' options to buy, sell and share equipment more efficiently. For more information visit http://www.machinerylink.com/ or call 816-472-5900. About AgriClick AgriClick(TM) is an online community that provides agricultural producers, suppliers and marketers with breaking agribusiness news, ZIP-code level weather, futures and cash markets, government policy, and industry events. Affiliated with nine leading industry publications, AgriClick is the comprehensive online resource for industry professionals. AgriClick operates fifteen news channels for individual agribusiness sectors, along with vertical online communities for agriculture, including CottonClick(TM). About IndustryClick Founded in April 1999 as the business-to-business Internet subsidiary of PRIMEDIA, IndustryClick is the one-stop source of career-critical, targeted content and commerce needed by industry professionals. The company hosts strategic alliances with key trade publications and organizations and is a leading source of comprehensive business-to-business information within each industry. http://www.industryclick.com/. About Primedia PRIMEDIA Inc., with 1999 sales of $1.7 billion, is a targeted media company with print, video and Internet businesses focused on consumer and business-to-business audiences. Some key businesses include Seventeen, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Chicago, Fly Fisherman one who fishes using natural or artificial flies as bait, especially one who fishes exclusively in that manner. - Walton. See also: Fly , Channel One Network and 16 other specialty satellite television and TV distribution services, Horticulture horticulture [Lat. hortus=garden], science and art of gardening and of cultivating fruits, vegetables, flowers, and ornamental plants. Horticulture generally refers to small-scale gardening, and agriculture to the growing of field crops, usually on a large , Modern Bride, American Baby, IntelliChoice, Telephony, American Demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. and Films for the Humanities & Sciences. The Company owns and operates more than 300 Web sites and other Internet properties. http://www.primedia.com/. (NYSE NYSE See: New York Stock Exchange :PRM PRM Partner Relationship Management PRM Parameter PRM Bureau of Population, Refugees and Migration (US State Department) PRM Partidul Romania Mare (Romania Mare Party) PRM Professional Risk Manager ) |
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