Agora's phenomenally successful The Daily Reckoning offers tips.Andrew Palmer Andrew Palmer, CMG CVO, a British diplomat, was Her Britannic Majesty's Ambassador to the Holy See 1991-1995. Palmer was Ambassador to Cuba 1986-1988, and Private Secretary to Their Royal Highnesses the Duke and Duchess of Kent 1988-1990. , director of e-commerce at Agora agora (ăg`ərə) [Gr.,=market], in ancient Greece, the public square or marketplace of a city. In early Greek history the agora was primarily used as a place for public assembly; later it functioned mainly as a center of commerce. Financial, described some of the thinking behind the company's highly successful newsletter, The Daily Reckoning, at the conference. * Don't give online visitors anything without getting their e-mail addresses. That puts you in control, including the timing of your contacts, if nothing else. * Make your website dynamic--namely, always changing--every day, if no other way than a free e-newsletter. And your advertising should be as dynamic as your editorial. * Do not use prechecked boxes for opt-in. That's opt-out and may get you in trouble with spam. * The Daily Reckoning is text, not HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. . There's no need for bells and whistles A slang English term for exceptional features in some product. In the computer field, it typically refers to functions in software that may be greatly appreciated by some users, even though they may not be necessary most of the time. , and text also avoids spam filters. * Content isn't free, but engagement has to be. * The shelf-life of an e-mail address is about 6 months. |
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