Agnew Tech-II Launches Medical Service Provider's Multilingual Web Site.

Business Editors

WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--Feb. 28, 2001

Agnew Tech-II today announced the launch of the Bosley Medical Institute's multilingual WebPages, marking the completion of an intense process of textual translation, cultural localization and Web site design specifically tailored for Spanish- and Japanese-speaking customers.

Agnew Tech-II responded to the Bosley Institute's need not only for blanket textual conversion, but also for the attention to sensitive cultural aspects of language the lack of which can often make translations confusing -- and sometimes even embarrassing.

Frequently overlooked elements, which must be considered in Web site localization projects, are the calendar convention, date and time formats, number and monetary systems, colors, and browser and search engine selection.

"Translation is not just the act of taking a word from one language and making it correspond to a word from another," said Agnew Tech-II President Irene Agnew. "Translation is the art of endowing the whole content of the target language with the same subtleness, resonance and power of meaning that the original text holds for native speakers.

"We try to apply that philosophy, and the special attention it demands, to each and every one of our projects. The Bosley project, with its technical intricacy and sensitive subject matter, showed just how important, and ultimately how beneficial, that approach is for our customers."

The Bosley Institute approached Agnew Tech-II as part of its effort to expand its customer base often missed by traditional, English-oriented Internet marketing. Recent studies, including one commissioned by Internet software giant Oracle, show that non-English speakers are gaining access to the Internet at staggering rates.

According to Oracle's study, more than 70 percent of all Internet users by the year 2004 will be non-English speakers, while users are four times more likely to buy goods or services from a Web site presented in their native tongue.

"The invention of the Internet will do more to open up foreign communication and trade than any technology in world history," said Agnew. "Interestingly, companies like Bosley are starting to realize that it is in fact language, mankind's first invention, that will allow us to fully realize the Internet's potential."

Agnew Tech-II, as part of the company's growing diversification, also announced its long-term agreement to maintain technical aspects of the Bosley Institute's Internet division. Agnew will host and maintain the company's Web site and serve as its Internet Service Provider (ISP).

The Bosley Medical Institute is a world leader in medical hair restoration, having performed more than 130,000 procedures on men and women in more than 60 countries, and can be found at www.bosley.com.

Founded in 1986 and located in Westlake Village, Agnew Tech-II is an industry leader in a broad array of translation services such as technical document translation, interpretation, digital language recording, software localization, desktop publishing and Web site design. Agnew Tech-II's clients include Ford Motor Co., Health Net, Raytheon, Disney, Nikken, Visteon, Toro and Northrop.

For more information about Agnew Tech-II's services, visit www.agnew.com, send e-mail to [e-mail], or call 805/494-3999.