Aggressive List Management Partners with Amacai.

Financial Services Model Adds More Precise Targeting for Financial Marketers

CHICAGO -- Aggressive List Management (ALM) has partnered with Amacai Information Corporation to create a unique consumer file, which identifies consumers who are the best prospects for certain financial products and services. By applying the Financial Service Prospector model to the Amacai Pure Consumer file, ALM and Amacai are able to identify top prospects for investment and savings products, life and health insurance, banking and loan services, credit cards and much more.

"Amacai's position as the premier original source data compiler offering the most current and accurate consumer data makes them the perfect partner," states Larissa Hansen, President of ALM. "Our combined data can deliver significant improvements in direct marketing response rates through a simple matching model."

The Financial Services Prospector (FSP) model provides product specific targeting on a block group basis, which means that the entire Amacai database of over 95MM U.S. households is scored for likelihood to purchase each of 20 types of financial products or services. The model has been developed by studying over 400 demographic variables, including income, wealth, household composition, home value, education, occupation, housing and ethnicity, linked with buying behavior and attitudinal research.

In studies comparing the FSP modeled data to more conventional screening qualifiers -- like age and income -- the FSP model has pulled a significantly greater number of high level prospects, resulting in a larger universe of marketable names. In addition, marketers using financial modeled data report performance lifts simply by targeting the households that are most likely to buy.

About ALM

ALM was founded in 1983 with one goal in mind: to provide superior list management services. The founding principle was that by focusing on service to the client, by listening and following through on promises, and by providing top-notch service to the broker community, sales expectations could be met and exceeded. ALM is the only exclusive list management company in the United States!

About Amacai

Amacai Information Corporation, a wholly owned subsidiary of TARGUSinfo, provides simply the best consumer and business data to companies whose core business is built upon complete and accurate contact information. Whether offering comprehensive data solutions, ensuring internal databases are current for remarketing, identifying revenue growth opportunities or verifying contact information, Amacai is the industry leader for simply the best in quality name, address and phone information. Amacai was formed in October 2001 and is headquartered in Chicago.