Aggressive 17% price drop lowers cost of Media 100 qx by $1,000; Expanding market for broadcast-quality video; New price leader, Media 100 qx, offers superior picture quality to Truevision's TARGA 2000 graphics accelerator card.MARLBORO Marlboro or Marlborough (märl`bərō), city (1990 pop. 31,813), Middlesex co., E Mass.; settled on the site of a Native American village 1657, inc. as a city 1890. , Mass.--(BUSINESS WIRE)--July 10, 1996--The Multimedia Group, makers of the industry-leading Media 100 (R) digital video system, today announced a $1,000 decrease in the manufacturer's suggested retail price (MSRP MSRP Manufacturer's Suggested Retail Price MSRP Message Session Relay Protocol MSRP Multi-Species Recovery Plan (US Fish & Wildlife Service) MSRP Member of the Society for Radiological Protection (UK) ) of Media 100 qx to $4,995 and Media 100 qx with component to $6,995 (in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. ). Media 100 qx is the only digital video system with an anticipated street price less than $4,000 to provide broadcast-quality images with signal processing See DSP. exclusively in the broadcast-industry standard YUV The color encoding system used for analog television worldwide (NTSC, PAL and SECAM). The YUV color space (color model) differs from RGB, which is what the camera captures and what humans view. color space A system for describing color numerically. Also known as a "color model," the most widely used color spaces are RGB for scanners and displays, CMYK for color printing and YUV for video and TV. , 4:2:2 digital component. Introduced in January 1996, Media 100 qx combines the power of the Vincent (TM) digital video engine's 3:1 JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. compression with the QuickTime (R) - industry standard Adobe Premiere (R) video editing See nonlinear video editing and video editor. application, enabling the creation of programs with output image quality indistinguishable from that achieved using broadcast tape equipment. "Through ongoing engineering and cost-reduction initiatives, as well as partnerships with leading developers like Adobe Systems, we are empowering a huge market of `new users' to join the formerly exclusive broadcast video club," said John Molinari. "Customers, from television networks to corporate communicators, graphic artists and educators, are all attracted by Media 100 qx's unique combination of quality and affordability." Media 100 qx's Vincent digital video engine processes video signals exclusively in the broadcast-industry standard YUV color space, yielding image quality unattainable with graphics accelerator-based systems. Those systems introduce image degradation when converting video signals from native YUV color space to RGB color space for processing and back to YUV color space for a finished program. "Media 100 qx not only delivers outstanding image quality, but also appreciably reduces the time required to author a program through the accelerated rendering of effects at 10-times real time," said Joyce Chung, senior product marketing manager for Premiere at Adobe Systems. Media 100 qx version 1.1 supports accelerated rendering at 10-times real time for 23 effects within Adobe Premiere's Preview (TM) and Make Movie (TM) modes. Without the power of the Vincent digital video engine, rendering times are often in excess of 60-to-100 times real time. Following is a list of supported accelerated effects: -0- Band Wipe Iris Star Barn Doors Paint Splatter Checker Board Pinwheel Clock Wipe Radial Wipe Cross Dissolve Random Blocks Dither Dissolve Random Wipe Inset Spiral Blocks Iris Cross Venetian Blinds Iris Points Wipe Iris Round Zig Zag Blocks Iris Square Wedge Wipe Iris Diamond -0- Media 100 Background Media 100 products constitute a family of digital media authoring systems that couple broadcast image/audio quality with a complete set of tools for video and multimedia production, in an open systems environment. Media 100 products empower video and communications professionals to compose their own programs from start to finish, with low overhead costs overhead costs see fixed costs. , all on one system. Approximately 7,000 Media 100 systems have been installed worldwide since the product first shipped in late 1993. Users of Media 100 systems range from MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. and CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. , to corporations like Polo/Ralph Lauren and Lufthansa, universities, government offices, and creative individuals who produce video programs, multimedia titles and animations from their home suites. Media 100 products are manufactured by the Multimedia Group, a business unit of Data Translation (R), Inc. (Marlboro, MA., USA). Data Translation's common stock is listed on the NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on national market under the symbol "DATX." Discover Media 100 on the internet: Media 100 Home Page url -- http://www.media100.com/ Media 100 World Wide Users Group url -- http://www.callamer.com/~boomer/media100 -0- Data Translation and Media 100 are registered trademarks of Data Translation, Inc. Vincent is a trademark of Data Translation, Inc. QuickTime is a registered trademark of Apple Computer, Inc. Adobe, Adobe Premiere, Preview and Make Movie are trademarks of Adobe Systems Incorporated or its subsidiaries and may be registered in certain jurisdictions. All other brand names are trademarks or registered trademarks of their respective holders and are hereby acknowledged. CONTACT: Patrick Rafter Erin Flynn Multimedia Group The Weber Group (508) 460-1600 ext. 877 (617) 520-7109 prafter@media100.datx.com eflynn@webergroup.com |
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