Aggregate Knowledge Names Former TACODA Executive Christopher Marrow as Chief Revenue Officer.Senior Executive Brings Deep Experience and Leadership in Advertising Targeting and Revenue Generation SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif. -- Aggregate Knowledge, the leader of the Discovery category, today announced that Christopher Marrow has joined as chief revenue officer. Marrow was the former TACODA TACODA Target Coordinate Data (acquired by AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ) vice president of western ad sales, and will now lead all revenue generation functions in the company including ad sales, customer success and implementation teams. "We are extremely pleased that Chris Marrow is joining the Aggregate Knowledge executive leadership team. Chris has a 15-year proven track record of driving advertising growth and revenue and has deep experience in ad targeting and sales," said Paul Martino Paul Martino is CEO and founder of Aggregate Knowledge. Paul is also a co-founder of social networking site Tribe.net. Paul describes Aggregate Knowledge's mission: "To deliver the best content to people based on the aggregate behavior of everyone who has gone before them. , Aggregate Knowledge CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and founder. "Chris will drive our momentum with Discovery Ads and provide our customers with an entirely new way to get their brand discovered by new audiences." Prior to joining Aggregate Knowledge, Marrow was vice president of western ad sales for TACODA, Inc., which was acquired by AOL in July 2007. At TACODA, Marrow was a key executive that set the standard for behavioral targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. advertising. While at TACODA, Marrow led the western US sales team and helped double sales revenue for three consecutive years. He also served a strategic role in marketing, product management and business development. Prior to TACODA, Marrow served in a business development leadership role at eBay. He also led sales for AltaVista, Digital Envoy, Respond.com, Flycast, and Engage Technologies. Marrow also served in marketing and sales for Ziff Davis Ziff Davis Inc. (ZD) is an American magazine publisher and Internet Information company. It was founded in 1927 in Chicago by William B. Ziff, Sr. and Bernard G. Davis. Throughout most of its history, it was a publisher of hobbyist magazines, often ones devoted to expensive, Inc. and Softbank Interactive. Marrow holds a BA in business administration from the University of California The University of California has a combined student body of more than 191,000 students, over 1,340,000 living alumni, and a combined systemwide and campus endowment of just over $7.3 billion (8th largest in the United States). . "I am excited to join Aggregate Knowledge and drive growth and revenue with their innovative Discovery Ad offers," said Marrow. "Pique[TM] Discovery Ads fill a huge gap for advertisers who are looking to mix the best of brand and direct response advertising and I look forward to delivering this offer to the world's biggest brands and advertisers." About Aggregate Knowledge Aggregate Knowledge Pique Discovery offerings enable customers to leverage real-time consumer interest into their advertising and marketing campaigns. Pique Discovery Ads are highly-dynamic ad units that show people what was bought, viewed and read after they see articles on publisher sites. Now products, ratings, reviews, customer stories, rich media, articles and brand elements can be dynamically incorporated into ads and updated based on real-time consumer interests. Aggregate Knowledge delivers more than one billion impressions a month to more than 100 million people. Pique Discovery Network customers include The Washington Post, CBS (Cell Broadcast Service) See cell broadcast. Mobile, BusinessWeek, LA Times, The Health Central Network, Sony Style, drugstore.com, SmartBargains, ShopLocal, and Vinfolio. Aggregate Knowledge is funded by premier venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] Kleiner Perkins Caufield & Byers, DAG Ventures and First Round Capital. Aggregate Knowledge, the Aggregate Knowledge logo, Aggregate Knowledge Discovery, Pique, Pique Discovery Network, Pique Onsite, Pique Multi-Site, Pique Email, Pique Affiliate, Pique Discovery Engine, and the Pique Discovery Window are trademarks of Aggregate Knowledge Corporation in the United States, other countries, or both. All other company, product, or service names may be trademarks or service marks of others. All statements regarding plans, directions, and intent of Aggregate Knowledge are subject to change without notice. |
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