Aggregate Knowledge Names Dave Peterson Chief Marketing Officer.Proven Marketing Executive From Mercury Brings Deep Experience Across All Areas of Brand Development, Go-To-Market Strategy, and Marketing Operations SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif. -- Aggregate Knowledge Inc., the leader in the new category of online discovery, today announced that Dave Peterson Dave Peterson, alias The Prodigy (born September 6, 1986) is a super middleweight professional boxer from Minnesota. Personal Life Peterson is a native of Mounds View, Minnesota. as joined as chief marketing officer. Peterson, the former Mercury Interactive For another company with a similar name, see Mercury Computer Systems. HP Mercury (formerly Mercury Interactive) is a subsidiary of Hewlett-Packard that is a market leader in automated software quality assurance and offers products in other areas such as diagnostics, Corporation vice president marketing, will lead Aggregate Knowledge's go-to-market strategy and planning, corporate and brand marketing, corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. and field marketing. "Dave brings deep experience across all areas of marketing strategy and execution from companies of all sizes," said Paul Martino Paul Martino is CEO and founder of Aggregate Knowledge. Paul is also a co-founder of social networking site Tribe.net. Paul describes Aggregate Knowledge's mission: "To deliver the best content to people based on the aggregate behavior of everyone who has gone before them. , Aggregate Knowledge CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and founder. "Dave will extend our leadership position in Discovery, differentiate our market-leading offerings and drive Discovery to millions more users worldwide." Prior to joining Aggregate Knowledge, Peterson was vice president of marketing for Mercury Interactive Corporation (acquired by HP), one of the world's fastest growing and largest software companies. Peterson also served as vice president corporate communications for Mercury and was part of the leadership team responsible for positioning Mercury as the leader in the business technology optimization Business Technology Optimization (BTO), is an enterprise software product category focused on helping businesses ensure that every dollar invested in information technology, every resource allocated, and every application in development or production meets business goals. category. During his tenure at Mercury from 2003 to 2007, Peterson was responsible for global marketing operations, strategic go to market and category planning, and leading public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and analyst relations for more than 20 countries worldwide. Prior to Mercury, Dave served as managing director at LOCHHEAD Corporation, a strategic marketing consulting firm. Dave also served in senior corporate, product and field marketing positions at Cybrant, a sales configuration software company. Prior to Cybrant, Dave co-founded and served as vice president of marketing at GiveMeTalk!, the first web broadcasting service that allowed any Internet user to produce and broadcast their own talk radio shows. Dave was vice president of marketing at Pangaea Software, a start-up sales configuration software company, and spent two years in the marketing team at Vantive Corporation (acquired by PeopleSoft). Prior to Vantive, Dave served in public relations and marketing management positions at agencies in Silicon Valley and the mid-west. Dave is an original mid-westerner and received his BA in Communications and Public Relations from the University of Northern Iowa The University of Northern Iowa, in Cedar Falls, Iowa, was founded in 1876, as the Iowa State Normal School. It has colleges of Business Administration, Education, Humanities and Fine Arts, Natural Sciences, and Social and Behavioral Sciences, and a graduate school. . "Aggregate Knowledge is leading the way in helping millions of people discover the information, content, and products they love in a completely new and different way," said Peterson. "I am excited to join Aggregate Knowledge, execute our growth plan, and be the first to bridge the worlds of offline and online Discovery." Aggregate Knowledge recently released its five-point strategy for leading the Discovery market. This strategy is built upon driving Aggregate Knowledge discovery services and offerings to the world's leading brands, media companies, and retailers across a wide range of environments including the Internet, mobile, and offline devices. Aggregate Knowledge plans to unveil its Collective Discovery Network, the industry's first service to enable discovery across multiple online sites in the forth quarter of 2007. About Aggregate Knowledge Aggregate Knowledge offers the industry's first online Collective Discovery Services that emulate the way people naturally discover and shop for products and information offline. Built on top of a sophisticated, super computing architecture, Aggregate Knowledge harnesses the behavior of users to fundamentally change the way people navigate and engage online. Aggregate Knowledge delivers significant revenue enhancement revenue enhancement An increase in revenues, especially by way of increased taxes. Revenue enhancement includes reducing taxpayer deductions and eliminating tax credits. to site owners by providing real-time, collective merchandising and navigation capabilities. Aggregate Knowledge was recently acknowledged as an AlwaysOn Media 100 winner as well as selected by The Wharton School's Kevin Werbach and TechCrunch's Michael Arrington's as a Supernova Top Connected Innovator. Funded by premier venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] Kleiner Perkins Caufield & Byers and DAG Ventures, the company's management team includes veterans from Blockbuster, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Kodak, Mercury, Microsoft, Salesforce.com, Sun, and Tribe.net. Aggregate Knowledge, the Aggregate Knowledge logo, Aggregate Knowledge Discovery, and Collective Discovery are trademarks of Aggregate Knowledge Corporation in the United States, other countries, or both. All other company, product, or service names may be trademarks or service marks of others. All statements regarding plans, directions, and intent of Aggregate Knowledge are subject to change without notice. |
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