Aggregate Knowledge Named Finalist for 2008 Red Herring 100 North America Award.

Vendors Selected as Finalists Are Leading the Way in Business and Technology Innovation

SAN MATEO, Calif. -- Aggregate Knowledge, the leader in Discovery, today announced it was named a finalist for the Red Herring 100 Award, honoring the 100 most innovative private technology companies based in North America. The Red Herring editorial board diligently surveyed the entrepreneurial scene throughout the North American region and identified the top 200 out of more than 800 closely evaluated companies that are leading the next wave of innovation. Past award winners have included Google, Yahoo!, Skype, Netscape, Salesforce.com and YouTube.

"We can see the exciting evolution of the technology sector reflected in the quality and variety of exceptional companies that we had to choose from in putting our list together," said Joel Dreyfuss, editor-in-chief of Red Herring. "It was tough to choose just 200 finalists from such a large list of excellent contenders, and we are very happy with the quality of the companies we selected as finalists."

"We are honored to be recognized by Red Herring for our innovations in Discovery," said Paul Martino, CEO and founder of Aggregate Knowledge. "Whether it's a Pique Discovery[TM] Ad which reveals that people reading about migraines are buying green tea or a discovery email that shows you all the cool DVDs that people are buying after Oscar's night - people love the discovery experience. Our Pique Discovery Ads are helping more than 100 million people find both the expected and unexpected across our network of publishers and advertisers."

Aggregate Knowledge's Pique Discovery Network offerings enable customers to leverage real-time consumer interest into their advertising and marketing campaigns. Pique Discovery offerings enable customers to deliver highly-targeted product and content placements based on what other people are actually doing, anonymously and in aggregate, across the web. Customers working with Aggregate Knowledge automatically convert their entire product and content catalog into campaign creative and deliver them into any channel, including advertising, emails, mobile phones and across web sites.

Aggregate Knowledge delivers more than 1 billion product and content placements a month to more than 100 million people. Companies joining the Pique Discovery Network include The Washington Post, CBS Mobile, BusinessWeek, LA Times, The Health Central Network, SmartBargains, ShopLocal, Sony Style, Delightful Deliveries and Vinfolio.

About Aggregate Knowledge

Aggregate Knowledge provides the Pique Discovery[TM] Network. The Pique Discovery Network is a network of web sites where people discover content and products based on what is being viewed and bought on the web. Pique Network offerings help customers increase revenue from their sites, attract and convert customers, and deliver engaging and memorable discovery experiences. Pique Discovery Network customers include Washington Post, LA Times, The Health Central Network, SmartBargains, ShopLocal, Sony Style, Delightful Deliveries and Vinfolio. Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures and First Round Capital.