Aggregate Knowledge Expands Leadership Team With Two Discovery Technology Leaders.

Appoints Joe Ghazal as VP Engineering and Tim Vogel as Chief Scientist

SAN MATEO, Calif. -- Aggregate Knowledge, the leader in the new category of Online Discovery, today announced that it has named Joe Ghazal as vice president engineering and Tim Vogel as chief scientist. The appointment of Ghazal and Vogel will further strengthen Aggregate Knowledge's discovery technology leadership.

"Aggregate Knowledge Discovery[TM] technology is purpose-built to scale and meet the demands of the world's most heavily visited web sites," said Paul Martino, Aggregate Knowledge CEO and founder. "Tim and Joe are among the brightest technology leaders in the industry. Their talents will be instrumental in advancing the architecture and the mathematics behind how we analyze billions of data points to help millions of people instantly discover the content they love."

As vice president of engineering, Joe Ghazal brings over 13 years experience building and managing engineering organizations to deliver highly scalable, managed services, world-class analytics and data warehousing software products. Prior to joining Aggregate Knowledge, Ghazal served as vice president of professional services at Motricity where he led multiple engineering teams in developing highly scalable, service-based content delivery platforms for mobile network operators such as Cingular Wireless, as well as global media brands such as MTV and Universal Music. Prior to Motricity, Ghazal served as director of engineering and professional services at Kontiki (acquired by VeriSign) where he led the development of a peer-to-peer client that served as the foundation of a hosted, massively scalable, content delivery platform. While at Broadbase (KANA Software), Ghazal served in software engineering roles to deliver a relational database product optimized for analytics and decision-support. Ghazal began his career at Lotus Development Corporation (acquired by IBM). Joe earned a B.S. in Aerospace Engineering from San Jose State University.

In his role as chief scientist, Tim Vogel is responsible for leading Aggregate Knowledge's discovery science team to further develop mathematical models and derive actionable insights from large behavior-based data sets. Vogel brings deep domain experience with more than 25 years within the data mining and statistical analysis sector. Before joining Aggregate Knowledge, Vogel helped lead the development of the LikeMinds Personalization Server at Macromedia as its analytics architect and later served as senior software engineer after the product's acquisition by IBM. Prior to Macromedia, Vogel was responsible for deriving predictive mathematical models and optimizing consumer marketing and pricing strategies for leading marketing analytics firms such as National Demographics & Lifestyles and Abacus Direct. Earlier in his career, Vogel held data mining and marketing analytics roles while at MCI, Inc. Vogel earned a B.S. in Genetics from the University of Illinois and an M.S. in Statistics from Florida State University.

Aggregate Knowledge delivers a super computing technology framework that models user behavior with each click. Unlike legacy recommendation tools requiring manual modeling and often presenting stale or irrelevant information, Aggregate Knowledge Discovery[TM] technology dynamically models real-time changes in human behavior to surface new and relevant content leading to breakthroughs in both click-through and sales conversion rates. The unique, patent pending Aggregate Knowledge Discovery[TM] engine enables customers and their web visitors to discover the most relevant information about their products and content and provides site owners the ability to deliver an enhanced and differentiated customer experience.

About Aggregate Knowledge

Aggregate Knowledge offers the industry's first online Collective Discovery[TM] Service that emulates the way people naturally discover products and information offline. Built on top of a highly scalable, super computing architecture, Aggregate Knowledge harnesses the behavior of users to fundamentally change the way people navigate and engage with content online. Aggregate Knowledge delivers significant revenue enhancement to customers by providing real-time, collective merchandising and navigation capabilities. Funded by premier venture capital firm Kleiner Perkins Caufield & Byers, the company's management team includes veterans from IBM, Microsoft, Kodak, Blockbuster, Salesforce.com, Sun, and Tribe.net.

Aggregate Knowledge, Aggregate Knowledge Discovery, and Collective Discovery are trademarks of Aggregate Knowledge Corporation in the United States, other countries, or both. All other company, product or service names may be trademarks or service marks of others. All statements regarding Aggregate Knowledge's plans, directions and intent are subject to change without notice.