Agfa Announces Price Cut for ePhoto 1280 Digital Camera; ePhoto 1280 Digital Camera Offers Photo-Quality Images, Swivel-Zoom Lens for $599.WILMINGTON, Mass.--(BUSINESS WIRE)--Sept. 1, 1998--Agfa Desktop Products Group (DTP See desktop publishing. DTP - desktop publishing ), the world's leading provider of award-winning(1) desktop scanners and digital cameras, will reduce the price of the ePhoto 1280 - a feature-rich, mega-pixel digital camera. The new suggested price of this unit is $599. Agfa's ePhoto 1280 is one in the company's family of affordably-priced digital cameras, providing photo-quality, 1.2 million pixel images and an elegant design for professionals who use photos in their work. The ePhoto 1280 is designed for business professionals who need a flexible digital camera to capture high-quality images for documentation or communication in fields such as real estate, insurance, law enforcement, contracting, and design. The ePhoto 1280 features image resolutions up to 1280 x 960 pixels using Agfa's breakthrough PhotoGenie(tm) technology, the unique FlashTrack(tm) 3x optical swivel zoom lens, a superior 2-inch color LCD screen, 4 MB removable SmartMedia(tm) card thatcan store between 6 and 60 images, and an Agfa's EasyPilot(tm) single-button control for accessing all camera functions. In addition, as a complete out-of-the-box solution, the ePhoto 1280 also includes: 4 NiMH rechargeable batteries A rechargeable battery, also known as a storage battery, is a group of two or more secondary cells. These batteries can be restored to full charge by the application of electrical energy. and a recharging unit and a cable for direct NTSC (National TV Standards Committee) The committee that developed the television standards for the U.S, which are also used in Canada, Japan, South Korea and several Central and South American countries. Both the committee and the standard are called "NTSC. or PAL video output. About Agfa The Agfa-Gevaert Group is a worldwide manufacturer of imaging products and systems, with annual worldwide sales of $4.5 billion. Agfa-Gevaert manufactures and markets products and systems for the electronic and photographic prepress, medical, and technical diagnostic and amateur and professional photographic markets. Headquartered in Europe, Agfa-Gevaert is wholly-owned by Bayer AG Bayer AG German chemical and pharmaceutical company. Founded in 1863 by Friedrich Bayer (1825–1880), it now operates plants in more than 30 countries. Bayer has originated scores of pharmaceuticals, chemicals, and synthetic materials; it was the first developer and . In the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Agfa operates as a division of Bayer Corporation, with headquarters in Ridgefield Park, New Jersey Ridgefield Park is a village in Bergen County, New Jersey, United States. The population was 12,873 at the 2000 census. Out of 566 municipalities statewide, Ridgefield Park is only one of four villages in New Jersey, joining Loch Arbour, Ridgewood and South Orange. . Bayer, headquartered in Pittsburgh, has major businesses in chemicals, health care and imaging technologies. Agfa is on the World Wide Web at http://www.agfahome.com. (ePhoto, PhotoGenie, FlashTrack and EasyPilot are trademarks of Agfa, a division of Bayer Corporation. Other product names mentioned herein may be trademarks and/or registered trademarks of their respective companies.) EDITOR'S NOTE Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : Color images A (digital) color image is a digital image that includes color information for each pixel. For visually acceptable results, it is necessary (and almost sufficient) to provide three samples (color channels of Agfa products are available for download from Agfa's press site on the World Wide Web at http://www.agfapress.com or by contacting Scott Signore si·gno·re n. 1. pl. si·gno·ri Abbr. Sig. or S. Used as a form of polite address for a man in an Italian-speaking area. 2. A plural of signora. at Miller/Shandwick Technologies at 617/351-4192. In addition, product and company information can be found on Agfa's home page on the World Wide Web at http://www.agfahome.com. (1)The Agfa ePhoto 1280 was awarded "Editor's Choice" by Imaging Magazine, December 1997 issue, page 82 and the "Digital Camera of the Year, Semi-Professional Category", PC Magazine, February 1998 issue, page 68. In addition, the ePhoto 1280 was awarded a 1997 Seybold Editors' Award for product excellence and Fortune Magazine named the Agfa ePhoto 1280 a "Product to Watch" in its Winter Technology issue, page 135. In addition: --The domestic activities for Agfa DTP (including desktop scanners, digital cameras and AgfaJet ink-jet materials) are headquartered in Wilmington, Massachusetts For other towns and places named Wilmington, see Wilmington. Wilmington is a town in Middlesex County, Massachusetts, United States. The population was 21,363 at the 2000 census. . --For general product information, customers can call 888/281-2302 --To purchase products, customers can call 978/658-5600, ext. 5196
CONTACT: Agfa DTP Public Relations Manager
Scott Signore, 978/658-5600, ext. 5567
scott.signore.b@bayer.com
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