Agfa Advances Personalized Color Printing with New Software for Chromapress Digital Printing System.RIDGEFIELD PARK Ridgefield Park, village (1990 pop. 12,454), Bergen co., NE N.J., on the Hackensack River; inc. 1892. Chiefly residential, it manufactures some paper goods. , N.J.--(BUSINESS WIRE)--May 5, 1998-- Personalizer-X 2.0 Variable Data XTension and IntelliStream 1.2 Boost Efficiency and Productivity for High Volume, Variable Data Print Projects Visit Agfa at On Demand Conference, Booth #726 Agfa, a leader in the digital printing market with its popular Chromapress 32i and Chromapress 50i digital color printing “colour separation” redirects here. For other uses, see colour-separation overlay. Color printing is the reproduction of an image or text in color (as opposed to simpler black and white or monochrome printing). systems, has emerged as the frontrunner in delivering solutions for personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. , targeted marketing campaigns produced in volume for an "audience of one." Agfa is showing both Chromapress models this week at the On Demand Digital Printing & Publishing Strategy Conference & Exposition, along with its latest software releases that handle variable data printing projects with ease: Personalizer-X version 2.0, a QuarkXTension for creating variable print documents, and the IntelliStream output manager version 1.2, which ships with all Chromapress systems. Increased Capabilities for Personalized Printing Personalizer-X 2.0 is essential for designers and print providers who are integrating graphic design and database management in QuarkXPress documents. "With Agfa's exclusive software, images and messages can be customized and printed on demand with Chromapress to reach, keep and grow customers through effective, targeted communications," said Bob Barbera, senior business line manager, Chromapress, Agfa Division, Bayer Corporation. Last year, 25 percent of all Chromapress pages printed in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. contained variable data, including the largest variable data print job in the world to date. "Corporations ranging from consumer products companies to car manufacturers have been searching for solutions to implement one-to-one marketing campaigns," Barbera noted. "Now, commercial printers and service bureaus can take advantage of the advanced, easy-to-use features of Personalizer-X 2.0 that will bring customized communications into the mainstream." Personalizer-X, 2.0 incorporates a series of new capabilities that support the creative, logistic lo·gis·tic also lo·gis·ti·cal adj. 1. Of or relating to symbolic logic. 2. Of or relating to logistics. [Medieval Latin logisticus, of calculation and production steps of variable data printing projects, including: -- Dynamic field links have been increased to allow importing of up to 256 variable elements -- Improved performance for exporting, saving and RIPing variable data documents -- Sophisticated data import capabilities that allow users to filter a large database and select only the records that meet specified criteria -- Improved tracking of variable data print materials through bar codes that verify quantity and content; damaged or missing pieces can be easily identified and quickly reprinted -- Improved user interface, with abbreviated keystroke key·stroke n. A stroke of a key, as on a word processor. key  stroke commands and shortcuts See Win Shortcuts. -- Full compatibility with QuarkXPress 4.0 New features in IntelliStream version 1.2 streamline and automate on demand and variable data printing processes with a 30 percent increase in the processing speed See MHz. of the PowerRIP, delivering efficient, cost-effective production cycles: -- Batch processing (1) Performing a particular operation automatically on a group of files all at once rather than manually opening, editing and saving one file at a time. For example, graphics software that converts a selection of images from one format to another would be a batch processing utility. of print jobs automates high volume production -- Runtime gradation gradation: see ablaut. controls -- enabled by IntelliStream's real-time processing Noun 1. real-time processing - data processing fast enough to keep up with an outside process real-time operation data processing - (computer science) a series of operations on data by a computer in order to retrieve or transform or classify information -- lets users make on-the-fly gradation adjustments to manage and match colors electronically on press. By changing color values electronically, press controls can be kept at optimum settings, maintaining consistent print results and quality -- Advanced multiple screening options in IntelliStream 1.2 -- including Agfa's unique 4-bit ABS (Automatic Backup System) See backup program. patented screening algorithms -- optimizes print quality in solid color an even color; one not shaded or variegated. See also: Solid areas, tints, blends and gradations. IntelliStream 1.2 is a free upgrade for current IntelliStream users and will ship as standard software with the same functionality for both the Chromapress 32i and Chromapress 50i Market Acceptance All told, there are over 380 Chromapress digital printing systems installed around the world, including 20 of the newly available Chromapress 50i models for wide format printing. For example, Thebault DI, a division of L.P. Thebault Company, Parsippany, N.J., has installed its first Chromapress 50i system. A digital printing powerhouse A fourth-generation language from Cognos that was introduced in the late 1970s for midrange computers. It supports both character-oriented, terminal-based applications as well as Windows clients. Applications developed under PowerHouse can be imported into Cognos' Axiant client/server environment. , Thebault DI is the world's largest Chromapress user and is recognized as a leader in the techniques and processes of variable data printing applications for one-to-one marketing. The company currently operates five Chromapress systems in round-the-clock shifts and produces the highest volume of variable data content among Chromapress users in the world. The projects integrate demographic databases and market research to deliver one-of-a-kind mailings to customers and prospects -- with content based on individual preferences and buying patterns. Agfa is helping to develop the personalized communications market through a variety of educational materials, for example, "Printing to an Audience of One," an invaluable resource guide for commercial printers and others who are incorporating personalized print solutions. Agfa's Chromapress Chromapress is a digital printing system that creates high-quality, four-color printing directly from PostScript files. It provides a complete system for efficient digital printing -- including powerful and productive front-end components, such as a full suite of software for workflow management, the IntelliServer press server, advanced PowerRIP, and the IntelliStream output manager. The award winning Chromapress 32i four-color print engine offers fast, full-duplex, 32-cm (12.7-inch) wide web-feed output. The new Chromapress Model 50i offers 50-cm (20-inch) wide output. With Agfa's exclusive Personalizer and Personalizer-X software, materials printed on Chromapress can be individually customized with variable text and images and printed on the fly -- a key enabler of the emerging communications paradigm known as one-to-one marketing. With IntelliStream, up to 100 percent full color variable data printing is possible. About Agfa The Agfa-Gevaert Group is a worldwide manufacturer of imaging products and systems, with annual worldwide sales of $4.5 billion. Agfa-Gevaert manufactures and markets products and systems for the electronic and photographic prepress, medical, and technical diagnostic and amateur and professional photographic markets. Headquartered in Europe, Agfa-Gevaert is wholly-owned by Bayer AG Bayer AG German chemical and pharmaceutical company. Founded in 1863 by Friedrich Bayer (1825–1880), it now operates plants in more than 30 countries. Bayer has originated scores of pharmaceuticals, chemicals, and synthetic materials; it was the first developer and . In the United States, Agfa operates as a division of Bayer Corporation, with headquarters in Ridgefield Park, New Jersey Ridgefield Park is a village in Bergen County, New Jersey, United States. The population was 12,873 at the 2000 census. Out of 566 municipalities statewide, Ridgefield Park is only one of four villages in New Jersey, joining Loch Arbour, Ridgewood and South Orange. . Bayer, headquartered in Pittsburgh, has major businesses in chemicals, health care and imaging technologies. Agfa is on the World Wide Web at http://www.agfahome.com. For more information on Chromapress, visit http://www.Chromapress.com. -0- (Product names mentioned herein may be trademarks and/or registered trademarks of their respective companies.) EDITOR'S NOTE Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : Color images A (digital) color image is a digital image that includes color information for each pixel. For visually acceptable results, it is necessary (and almost sufficient) to provide three samples (color channels of Agfa products are available for download from Agfa's press site on the World Wide Web at http://www.agfapress.com or by contacting Karen Moore at Miller/Shandwick Technologies at 617/536-0470. In addition, product and company information can be found on Agfa's home page on the World Wide Web at http://www.agfahome.com. CONTACT: Miller/Shandwick Technologies Lisa Jacobson / Karen Moore 617/351-4189 / 617/351-4137 ljacobson@miller.shandwick.com kmoore@miller.shandwick.com or Chromapress Agfa Division, Bayer Corporation Bob Barbera 201/440-2500, ext. 4172 bob.barbera.b@bayer.com |
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