Agfa's Innovative Digital Roadmaps Program Assists Newspaper Industry Move to Digital Workflows.ORLANDO, Fla.--(BUSINESS WIRE)--June 23, 1998--Agfa's Digital Roadmaps program is an innovative way for the leader in imaging products and systems and its business partners to share their wealth of knowledge and expertise with newspaper industry professionals as they implement new digital technologies. "One of the biggest concerns in our industry today is how to apply and integrate technology to improve productivity and profitability," said Peter Broderick, director of marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , Agfa EPS (Encapsulated PostScript) A PostScript file format used to transfer a graphic image between applications and platforms. EPS files contain PostScript code as well as an optional preview image in TIFF, WMF, PICT or EPSI, the latter being an ASCII-only format. . "With the Agfa Digital Roadmaps program, we want to help inform newspaper industry professionals about how new technologies will impact their businesses and how they can incorporate these technologies to benefit their customers." The Digital Roadmaps program is worldwide in scope and includes a seminar series, a set of booklets that focus on specific technologies - such as computer-to-plate, PDF (Portable Document Format) The de facto standard for document publishing from Adobe. On the Web, there are countless brochures, data sheets, white papers and technical manuals in the PDF format. workflow and digital printing - and on specific markets such as commercial printing, the newspaper industry, digital imaging services and the SOHO Soho (sōhō`, sə–), district of Westminster, London, England, known for its continental restaurants. Once a fashionable quarter, it became popular among writers and artists in the 19th cent. market. Agfa Custom Roadmap Builder Agfa also has created an interactive World Wide Web site at www.digitalroadmaps.com, which allows people to customize their own roadmap in the areas of computer-to-plate, digital printing and high-end PDF workflows. The Agfa custom roadmap builder will generate a personalized roadmap using Agfa's Chromapress digital color printing “colour separation” redirects here. For other uses, see colour-separation overlay. Color printing is the reproduction of an image or text in color (as opposed to simpler black and white or monochrome printing). system and software from Banta Corporation Banta Corporation was a major printing, imaging, and supply chain management company of the United States, based in Menasha, Wisconsin. Founded in 1901, it was acquired by Chicago-based RR Donnelley in 2006. . "Because of Agfa's leadership position in the graphic arts graphic arts: see aquatint; drawing; drypoint; engraving; etching; illustration; linoleum block printing; lithography; mezzotint; niello; pastel; poster; silk-screen printing; silhouette; silverpoint; sketch; stencil; woodcut and wood engraving. industry, we understand both the challenges and opportunities facing those who are implementing digital technology, and we want to be a resource for them," explained Broderick. "Our goal is to provide the knowledge that the newspaper industry, commercial printers, service bureaus and publishers need to apply new digital technologies effectively." Agfa is supporting the Digital Roadmaps program with a worldwide advertising campaign. In addition to the series of booklets and Web site, Agfa and MAN Roland MAN Roland is a German sheetfed and web press manufacturer. MAN is an abbreviation for Maschinenfabrik Augsburg-Nürnberg (German: Machine Works of Augsburg and Nürnberg). Full company name: MAN Roland Druckmaschinen AG. are conducting a worldwide joint seminar series on implementing computer-to-plate and digital workflow In print publishing, using the computer to lay out text and illustrations prior to creating film negatives for every page or going directly to plate. Prior to digital workflow, the typesetting and pre-press stages were far more time consuming and labor-intensive. technologies. About Agfa The Agfa-Gevaert Group is a worldwide manufacturer of imaging products and systems, with annual worldwide sales of $4.5 billion. Agfa-Gevaert manufactures and markets products and systems for the electronic and photographic prepress, medical, and technical diagnostic and amateur and professional photographic markets. Headquartered in Europe, Agfa-Gevaert is wholly-owned by Bayer AG. In the United States, Agfa operates as a division of Bayer Corporation, with headquarters in Ridgefield Park, New Jersey Ridgefield Park is a village in Bergen County, New Jersey, United States. The population was 12,873 at the 2000 census. Out of 566 municipalities statewide, Ridgefield Park is only one of four villages in New Jersey, joining Loch Arbour, Ridgewood and South Orange. . Bayer, headquartered in Pittsburgh, has major businesses in chemicals, health care and imaging technologies. Agfa is on the World Wide Web at http://www.agfahome.com. (Product names mentioned herein may be trademarks and/or registered trademarks of their respective companies.) EDITOR'S NOTE: Color images of Agfa products are available for download from Agfa's press site on the World Wide Web at http://www.agfapress.com or by contacting Karen Moore at Miller/Shandwick Technologies at 617/536 0470. In addition, product and company information can be found on Agfa's home page on the World Wide Web at http://www.agfahome.com.
CONTACT: Agfa Division, Bayer Corporation
Peter Broderick
(978) 658-5600, ext. 5903
peterb@agfahome.com
or
Miller/Shandwick Technologies
Karen Moore
(617) 536-4137
kmoore@miller.shandwick.com
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