Agentsmith Launches Advertising Sales Software for Media Broadcast Companies.

BALTIMORE -- Agentsmith's Deal Manager Helps Television Networks, Cable Networks, and Affiliates Increase Profits by Optimizing and Automating the Creation of Custom Advertising Packages

Agentsmith (www.agent-smith.com), a developer, marketer, and integrator of innovative revenue optimization and management solutions for the broadcast media industry, announced today the availability of Deal Manager(TM), software designed to help television networks, cable networks, and their affiliates increase profits by automating the creation of customized and advertising packages. Deal Manager also gives sales managers and account executives access to historical sales information, advertising inventory, and performance metrics to help manage relationships with advertisers.

Using Deal Manager, the advertising sales teams within media broadcast companies can realize the following benefits:

--Create advertising deals faster. Deal Manager automates the process of creating advertising packages. By assembling packages in minutes, rather than hours or days as with manual processes, Deal Manager frees up the sales organization to take care of existing relationships and to develop new customers. Deal Manager also incorporates pending deals as it creates packages, which helps reduce preemptions or "bumping," make goods, and no charges.

--Produces "acceptable" packages. Deal Manager creates advertising packages that are designed to meet the customer's requirements, while effectively utilizing inventory to produce the highest profit. Packages created by Deal Manager are based on available inventory, which reduces the need to go back and recreate packages.

--Manage and enforce pricing policies. Deal Manager provides direct, at-a-glance views into historical sales information and up-to-date inventory availability, making it possible to track sales activities across the entire sales organization. Using Deal Manager, sales managers can easily and more effectively track and measure deal profitability. Deal Manager also provides insight into sales activity that allows sales managers to ensure compliance with sales and pricing policies, administer policies, and evaluate policies. Deal Manager provides tiered security levels, so that researchers, sales representatives, and sales management have access to information based on their job requirements.

Deal Manager integrates seamlessly into a broadcast media company's existing traffic management solution, including those offered by Encoda Systems, Optimal Solutions Inc., and others. This eliminates the need to install additional solutions or change to another traffic management solution. Also, Deal Manager seamlessly integrates with Nielsen Ratings to estimate ratings at the inventory and deal level, and can import and export packages and data coming from and going to advertising agencies. Deal Manager also features a user-friendly interface and help wizard.

"Agentsmith's software suite is designed specifically to make television networks, cable networks, and their affiliates more profitable," said Agentsmith's CEO, Michael Cooper. "The concept of revenue optimization has already proven its value and effectiveness in other markets, including the travel industry, where pricing varies widely based on demand. Agentsmith brings the power of revenue optimization to the broadcast media industry, which is facing more competition for advertising dollars than ever before."

Pricing and Availability

Deal Manager is now available for media broadcast companies. System requirements: Microsoft(R) Windows 98, Windows NT(R), Windows 2000, or Windows XP. Pricing varies based on the revenues of the organization and the market that the broadcaster operates within. For more information, or to see a demonstration of Deal Manager, call Mark Kolibas at 410-327-4084, extension 1047, send an email to [e-mail], or visit Agentsmith online at www.agent-smith.com.

About Agentsmith

Agentsmith develops and markets innovative revenue management software solutions that help broadcast media companies increase revenue, improve profitability, enhance customer relationships and remain competitive by optimizing advertising sales performance. Founded in 2001 with headquarters in Baltimore, Maryland, Agentsmith's clients include major networks, their affiliates, and cable providers across North America. For more information, visit www.agent-smith.com.