Agentsmith Forms Strategic Relationship with Optimal Solutions.BALTIMORE & KANSAS CITY, Mo. -- Solution Provides Tight Business Process Integration Between Revenue Management and Traffic Management Systems for Broadcast Media Companies Agentsmith (www.agent-smith.com), a leading developer, marketer, and integrator of revenue optimization and management solutions for the broadcast media industry, announced today that it has entered into a strategic relationship with Optimal Solutions, Inc. (OSi), a leader in Traffic Management Systems. The nature of the relationship includes tight product integration with new inventory optimization capabilities. Agentsmith's Sales Analyzer, Revenue Planner, Deal Manager, and Revenue Optimization and Management software will be thoroughly integrated with Optimal Solutions' Traffic Management Systems. This will provide mutual customers and prospective customers with tightly integrated business processes, including sales analysis and "optimal" deal creation, and better use and allocation of inventory. Both companies offer an end-to-end enterprise solution that completely integrates sales, deal and traffic data to improve sales workflow and maximize revenue through the efficient placement of inventory to meet the buyers' requirements. Industry executives believe that tight integration will lower operating costs and greatly improve business efficiency, resulting in faster booking of advertising space, more effective use of inventory, and a close correlation between deal packaging and placement that will better satisfy customer requirements. A critical component of meeting business requirements and government regulations is the tight integration of sales processes and inventory placement. This integration is intended to increase the productivity of the research, sales and traffic teams; to increase customer responsiveness; and be more competitive in the market by booking sales faster and more effectively using available inventory to better meet the customers' requirements. According to Agentsmith's CEO, Michael Cooper, "This relationship allows us to bring real strategic value to our customers, and provide more operational and financial value in terms of increased advertising sales revenue and profitability." Ed Adams, president of OSi, adds, "With Agentsmith, we can deliver a much needed integrated business solution to our customers. We share a common technology platform. Our mutual customers have expressed great interest in our combined solution. We offer a truly integrated and powerful business solution for television, broadcast and cable companies." About Agentsmith Agentsmith develops and markets innovative revenue management software solutions that help broadcast media companies increase revenue, improve profitability, enhance customer relationships and remain competitive by optimizing advertising sales performance. Founded in 2001 with headquarters in Baltimore, Maryland, Agentsmith's clients include major networks, their affiliates, and cable providers across North America. For more information, visit www.agent-smith.com. About Optimal Solutions, Inc. Founded in 1995, Optimal Solutions, Inc. has spent nearly 10 years revolutionizing key business systems for broadcast traffic In a network, message traffic that is sent out to every node on the network or a portion of the network (LAN segment). Broadcasts are issued for address resolution when the location of a user or server is not known. They may occur when clients and servers come online and identify themselves. Sometimes, network devices continually announce their presence. In all cases, the broadcast has to reach all possible stations that might potentially respond., sales and billing operations. Today, more than 250 stations and a growing number of media networks are taking advantage of OSi's powerful, real-time software to better manage their most valuable asset--inventory. Optimal Solutions, Inc., continues to set the new standard for PC-based traffic, sales and billing solutions. For more information contact Optimal Solutions, Inc. at 816-434-4000 or visit us online at www.osi-corp.com. (C) 2004 OPTIMAL SOLUTIONS, Inc. All rights reserved. This release contains information about management's view of the company's future expectations, plans and prospects that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from historical results or those indicated by these forward-looking statements as a result of a variety of factors including, but not limited to, risks and uncertainties associated with the company's financial condition, its ability to sell its products, its ability to compete with competitors and the growth of the security market as well as other factors that are discussed in the company's 424(b)(3) Prospectus filed with the SEC August 16, 2002 as amended and supplemented, and in its Annual Report on Form 10-K, as well as other documents periodically filed with the Securities and Exchange Commission. |
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