Agentrics GenSync Selected as Data Pool Services Provider in Switzerland.

BERN, Switzerland and Alexandria, Va. and CHICAGO -- Agentrics, LLC(1) announced today that GS1 Switzerland has selected its GenSync platform as the global data synchronization (GDS) solution for the country of Switzerland.

Through GenSync, Agentrics, a GDSN-certified global data pool, is to provide infrastructure and services to enable the operation of a Swiss data pool, replacing the incumbent EdB service, which is scheduled to be phased out by the end of 2006. By adopting GenSync, Switzerland's retail and consumer goods industry will have access to software and services that will help develop and execute an effective GDS strategy. Additionally, Agentrics will optimize the GDS platform in Switzerland to best meet the needs of the country's businesses.

"We are confident in our recommendation of Agentrics as the Swiss market's preferred data pool and on-boarding service provider," said Thomas Boegli, GS1 Switzerland CEO. "Agentrics has the breadth and depth of technology to offer a single point of connectivity for global data synchronization within the Swiss marketplace. Agentrics' global experience, managed services and technical capabilities make it the right strategic partner for the retailers, manufacturers and distributors within our country."

Agentrics' on-boarding services for GS1 Switzerland include the Managed Supplier Outreach program and the GDS Academy, which will be instrumental in migrating existing customers from the EdB service and bringing new trading partners to the Swiss data pool. Agentrics and GS1 Switzerland also intend to form a Swiss Data Pool Advisory Group in order to effectively capture the requirements of the retail and supplier community within Switzerland and ensure that the platform is continually evolving to meet their needs.

"Agentrics is delighted to offer our best-in-class GDS platform and services to the Swiss marketplace," said Christopher Sellers, Agentrics' Executive Chairman. "Our GenSync solution will enable businesses operating in Switzerland to get up to speed in minimal time, connect only once to their global trading partner base and rely on our expertise to help them improve the efficiencies of their commerce transactions."

Local support for GS1 Switzerland is provided by Agentrics' European GenSync Implementation team, which is establishing a permanent, local resource base for implementation and on-boarding in Switzerland.

August Harder, Chief Information Officer of Switzerland-based retailer Coop. said, "Agentrics' proven ability to deliver on our commitment to GDSN and onboard trading partners, as well as their commitment to the Swiss market, was a prominent factor in our decision to choose them as a GDSN-based data pool service provider."

"Agentrics presented a global data synchronization model that is an appropriate solution for the Swiss retail and consumer goods marketplace," said Rene Michel, CLO Detergents and Cosmetics of Henkel & Cie AG.

"Through a single, touchless connection to their GenSync platform, with localized service and process-oriented data model, we will be able to successfully satisfy the requirements of standardized item data synchronization and data accuracy."

About Agentrics

Agentrics serves as the trusted agent for the Retail and Consumer Goods industry by assisting retailers, manufacturers and their trading partners with optimizing shared business processes to more effectively serve the consumer.

Our customers rely on Agentrics' product offerings, unique practical forums and deep domain expertise to drive real business results. In the last five years, Agentrics has generated more than $2 billion in cost savings for our customers by partnering with them on the development and effective use of our technology platform.

Agentrics serves over 250 customers, including 17 of the world's top 25 retailers, in sourcing, supply chain collaboration, global data synchronization and product lifecycle management. Aeon, Ahold USA, Ahold, Albertsons, Auchan, Best Buy, Campbell's Soup Co., Canadian Tire, Carrefour, Casino, Coles Myer, Coop Italia, Coop (CH), CVS/pharmacy, Dairy Farm, Dansk Supermarked Gruppen, Delhaize Group, Diageo, El Corte Ingles, E-Plat, Food Lion, GSK, Izumiya, KarstadtQuelle, Kesa, Kesko Food Ltd., Kingfisher, Kroger, Lotte, Makro Asia, Manor, Markant, Marks & Spencer, Metro, Migros, Panasonic, PPR, Publix, Radio Shack, REWE Group, Safeway, Sainsbury's, SCA, Sears Canada, Sears Holdings Corp., Shopko, Smart and Final, Tesco, and Walgreen's use Agentrics.

For more information please visit us at www.agentrics.com.

((1) formerly GNX & WWRE)