Agentrics, SINFOS Shareholders Announce Intent to Form Data Synchronization Joint Venture.

Agentrics, Pironet NDH and GS1 Germany to Address Growing Need for Critical Mass in Item Data Synchronization between Global Retailers and Manufacturers

ALEXANDRIA, Va. -- Agentrics (www.agentrics.com) announced today it has signed a memorandum of understanding with Pironet NDH and GS1 Germany to form a joint venture that combines the Agentrics GenSync business unit and SINFOS, the leading European data synchronization solution provider owned by Pironet NDH and GS1 Germany.

This new company will focus on accelerating the adoption of global data synchronization by retailers and consumer goods manufacturers as it unites the expertise, technologies, service organizations and customer bases of Agentrics and SINFOS. The new company will serve over 3,000 customers, including more than 50 of the world's largest retailers, effectively resulting in the world's largest data pool.

"Agentrics and SINFOS have the combined strength to accelerate the adoption of data synchronization as a shared, standard business practice between retailers and manufacturers," said Christopher K. Sellers, Agentrics chief executive officer. "With more trading partners aligning and synchronizing data, all participants will gain exponentially more value and a higher ROI."

Pending due diligence and final board approval, the new company will be formed later this year. It will have data synchronization operations and partnerships in more than 15 European countries, as well as the U.S. and Japan.

"SINFOS and Agentrics are a great cultural fit, and we both share the same strategy and philosophy around what it takes to be successful at data synchronization," added Hans-Werner Scherer, Pironet NDH chief executive officer. "We understand that participants value a local market presence and country-level customized strategy that goes beyond industry standards. Bringing together our businesses will enable us to achieve that success for more retailers and manufacturers, in more locations. No other standards-compliant data pool has operations in more sectors and markets."

Jorg Pretzel, GS1 Germany chief executive officer concluded, "This joint venture is a huge step forward for standards-compliant global data synchronization. Both SINFOS and Agentrics have consistently been certified as GDSN-compliant and have actively contributed to the Global Registry. As a participant in this venture, GS1 Germany will look forward to advancing the standards while more accurately and effectively meeting retailer and manufacturer needs for data alignment."

About Agentrics

Agentrics serves as the trusted agent for the retail and consumer goods industry by assisting retailers, manufacturers and their trading partners with optimizing shared business processes to more effectively serve the consumer. Our customers rely on Agentrics' product offerings, unique practical forums and deep domain expertise to drive real business results. In the last six years, Agentrics has generated more than $5 billion in cost savings for our customers by partnering with them on the development and effective use of our technology and services.

Agentrics serves over 250 customers, including 17 of the world's top 30 retailers, in sourcing, supply chain collaboration, global data synchronization and product lifecycle management. Agentrics customers include Aeon, Ahold USA, Alcampo, Auchan, Best Buy, Canadian Tire, Carrefour, Casino, Chedraui, Coles Myer, Coop Italia, Coop Switzerland, CVS/pharmacy, Dairy Farm, Dansk Supermarked Gruppen, Delhaize Group, Diageo, El Corte Ingles, Food Lion, GlaxoSmithKline, Izumiya, KarstadtQuelle, Kesa, Kesko Food Ltd., Kingfisher, Kroger, Lotte, Makro Asia, Makro S.A., Manor, Markant, Marks & Spencer, Metro Group, Migros, Modelo Continente Hipermercados, S.A., Panasonic, PPR, Publix, REWE Group, Royal Ahold, Safeway, Sainsbury's, SCA Hygiene Products, Sears Canada, Sears Holdings Corp., Shopko, Smart and Final, Tesco, and Walgreen's.

About SINFOS

SINFOS GmbH has been operating professional item synchronisation services for more than 10 years. Shareholders are Pironet NDH AG and GS1 Germany GmbH. The SINFOS master data portal is currently used by about 2,500 enterprises in over 10 European countries, thus permitting the global item synchronisation in accordance with the global GS1 standards for GDSN (Global Data Synchronisation Network). A wide range of value add services ensures fully integrated solutions along all business processes in the supply chain. Worldwide, SINFOS represents German and European interests in item synchronisation. To this end, the company collaborates in global initiatives such as GS1's Global Standard Management Process (GSMP).

Agentrics is a trademark of Agentrics LLC. All other trademarks are the property of their respective owners.