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AgentArts and Rainbow Partners Join Forces to Target Japanese Market.


Business Editors and High Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--March 4, 2002

Rainbow to Provide AgentArts' Music Personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences.  and

Playlist-Generation Technology to Japanese CE Market

AgentArts, Inc. and Rainbow Partners, Japan's leading supplier of music meta-data technology and infrastructure, today announced that they have joined forces to offer AgentArts' industry-leading music navigation, recommendation, and playlist A file that contains an index to a selected group of music files on the computer. Using digital jukebox software such as iTunes and Winamp, playlists are created by the user by dragging and dropping titles from a master index. The software may be able to create a playlist automatically.  management technologies to Japanese PC-based media applications and consumer electronics companies.

"We are thrilled to be working with Rainbow to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 the opportunities available in Japan with the world's leading consumer electronics companies, particularly as these companies continue to rollout offerings in the rapidly growing music device market. Working with Rainbow and their impeccable client list will ensure that AgentArts provides Japanese companies This is a list of companies from Japan. Note that 株式会社 can be (and frequently is) read both kabushiki kaisha and kabushiki gaisha (with or without a hyphen). See that article for more details.  with the highest quality of localized customer support and service," said Andrew Coates, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of AgentArts.

"We are extremely excited to be working with AgentArts in Japan. Music recommendation and personalization is a crucial part of the digital music experience. Combining AgentArts' technology with exclusive Rainbow Partners' music data allow us to offer Japanese CE makers and software developers the most compelling music recommendation and personalization services in Japan. We plan to change the way people experience music," said Kevin Meyerson, President of Rainbow Partners. "Rainbow offers AgentArts licensing and full technology integration services to its clients which include many globally known brands."

AgentArts personalization technologies quickly and intuitively enable users to explore new music, build playlists, and manage their music collections-- all based on their individual musical tastes. Advanced exploration features connect users to a personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 and highly-targeted range of commerce and subscription opportunities. The personalization and recommendation features can be delivered to existing popular music player applications.

Rainbow Partners and AgentArts are currently in talks to provide these technologies to Japanese clients, and to develop a Japanese "music map" enabling recommendations specific to Japanese music Japanese music, the highly eclectic musical culture of the Japanese islands. Over the years, Japan has borrowed musical instruments, scales, and styles from many neighboring areas.

The indigenous music present before A.D.
. AgentArts' customers include Universal's eMusic, Gracenote, and Telstra--the largest telco in the Asia-Pacific.

About Rainbow Partners Inc.

Rainbow Partners Inc. is Japan's leading supplier of music meta-data technology and infrastructure. As AgentArts' only authorized au·thor·ize  
tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es
1. To grant authority or power to.

2. To give permission for; sanction:
 reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers.  in Japan, Rainbow offers licensing and integration services to the consumer electronics, mobile communications, music, and package software industries. Rainbow Partner solutions allow users of network enabled devices to maximize their music experience via related content delivery, personalization, and music navigation services. Rainbow Partners is a subsidiary of Rainbow Japan Inc., founded in 1991 and Japan's largest website developer. For more information on Rainbow Partners please visit http://www.rainbow.co.jp/ or contact the company's headquarters in Tokyo at (81) 3 5475-3088.

About AgentArts

AgentArts (www.agentarts.com) has developed a suite of recommendation, personalization, and data-mining tools to help their customers deliver a more effective and targeted entertainment experience. The company was founded in January of 1999 and is headquartered in San Francisco, California “San Francisco” redirects here. For other uses, see San Francisco (disambiguation).

The City and County of San Francisco (EN IPA: [sænfrənˈsɪskoʊ] 
.

For more information on AgentArts, contact Stephen Cass at the company's headquarters at (415) 550-0585.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 4, 2002
Words:483
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