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AgentArts Demonstrates 'IcyPole', a Mobile Music Preference Matching Application, at the JavaOne Conference.


SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  -- AgentArts, Inc. (www.agentarts.com), a leading provider of entertainment personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences.  technologies, today gave a sneak preview sneak preview
n.
A single public showing of a movie before its general release.

Noun 1. sneak preview - a preview to test audience reactions
 of its mobile preference matching system for digital music codenamed "IcyPole" to select press, analysts and partner attendees of the JavaOne JavaOne is an annual conference (since 1996) put on by Sun Microsystems to discuss Java technologies, primarily among Java developers. JavaOne is held at the Moscone Center in San Francisco, California usually between April and June and typically runs from Sunday to Friday.  Conference (www.java.sun.com/javaone).

IcyPole is a smart-phone application which uses Bluetooth personal area network technology to seek out other in-range devices containing music that may be of interest. Once the application detects locally available music matching the consumers own music profile, the device alerts the consumer and allows wireless music sampling as well as a range of community features.

The solution builds upon AgentArts' proprietary ExpertDriven(TM) personalization technology which creates a server or client side entertainment profile for each consumer based on online activity or music stored on a device.

"Advances in smart-phone storage combined with the always with you, always-on nature of mobile phones are turning the mobile phone into a powerful way to discover new music and connect with like-minded people," said AgentArts CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Andrew Coates. "In the very near future, mobile consumers could become walking music sampling stations. Our solution solves the problem of finding music that consumers will actually be interested in, as well as finding like-minded people. Wireless carriers can factory install IcyPole on all the handsets and create communities within their subscriber base."

"IcyPole" is currently in beta and both Java and native C++ versions for various smart-phones will be available for commercial deployment by carriers and smart-phone manufacturers in Q4 2004. For additional demonstrations of "IcyPole," contact AgentArts at media@agentarts.com.

About AgentArts Inc.

AgentArts is a leading provider of entertainment recommendation and personalization solutions. AgentArts' patent-pending technology automatically profiles consumer preferences, and uses this information to provide highly personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example.  recommendations for music, video and other entertainment related content. The privately-held company was founded in January 1999 and is headquartered in San Francisco, California “San Francisco” redirects here. For other uses, see San Francisco (disambiguation).

The City and County of San Francisco (EN IPA: [sænfrənˈsɪskoʊ] 
. AgentArts Inc. investors include Nokia Innovent, Amphion Capital Partners and Tinshed Corp.

AgentArts, Inc.

San Francisco: +1 415 550 0585

Australia: +61 3 9824 2444

http://www.agentarts.com

media@agentarts.com
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 29, 2004
Words:349
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