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AgentArts Announces Investment by Innovent, an Entrepreneurial Innovation Unit of Nokia.


Business Editors/High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--Sept. 23, 2003

AgentArts, Inc. (www.agentarts.com), a privately held provider of entertainment personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. , CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , and meta-datamining technologies, today announced the closing of an investment in AgentArts by Innovent, an entrepreneurial innovation business unit of Nokia (NYSE NYSE

See: New York Stock Exchange
:NOK NOK

In currencies, this is the abbreviation for the Norwegian Krone.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
).

AgentArts provides patented, end-to-end personalization solutions to entertainment content and service providers enabling their consumers to more efficiently navigate (1) "Surfing the Web." To move from page to page on the Web.

(2) To move through the menu structure in a software application.
 through large volumes of digital entertainment. The company offers a range of recommendation, personalization and data-mining products that deliver a more effective and targeted entertainment experience for digital entertainment services and networked devices.

"As more and more digital entertainment becomes available to consumers via new services and devices, consumers will increasingly value automated au·to·mate  
v. au·to·mat·ed, au·to·mat·ing, au·to·mates

v.tr.
1. To convert to automatic operation: automate a factory.

2.
 intelligence enabling them to find, manage and access the most valued content," said AgentArts CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Andrew Coates. "In turn, service providers and content owners will value low-cost, easy-to-implement technologies that boost consumer retention and revenue per customer. Our technology is market-proven with customers such as Emusic.com, and we are excited that Innovent has chosen to work with AgentArts in this area."

"AgentArts' technology enriches the consumer's personal digital media/entertainment experience," said Stephanie Keller-Bottom, director of Innovent. "We're looking forward to working with AgentArts as they continue to develop and commercialize innovative technologies that create highly personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 experiences for consumers of next-generation digital entertainment products and services."

About AgentArts Inc.

AgentArts is a leading provider of entertainment recommendation and personalization solutions. AgentArts' patent-pending technology automatically profiles consumer preferences, and uses this information to provide highly personalized real-time recommendations for music and ultimately video and other entertainment related content. The company was founded in January 1999, and is headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Calif.

About Innovent

Innovent, an entrepreneurial business unit in Nokia Ventures Organization, connects to the pulse of emerging markets to explore innovation options for Nokia. Innovent offers a collaborative environment for early-stage entrepreneurs working on concepts that facilitate connections between people, their communities, and the things that matter to them. Innovent offers expertise and resources to clarify the opportunity behind their visions and accelerate the process between concept development and commercialization, within a framework of mutual trust.

About Nokia

Nokia (www.nokia.com) is the world leader in mobile communications. Backed by its experience, innovation, user-friendliness and secure solutions, the company has become the leading supplier of mobile phones and a leading supplier of mobile, fixed broadband and IP networks. By adding mobility to the Internet Nokia creates new opportunities for companies and further enriches the daily lives of people. Nokia is a broadly held company with listings on six major exchanges.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:4EUFI
Date:Sep 23, 2003
Words:433
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