Agenda for WineVision Annual Meeting -- Putting the Wine Consumer First!
WineVision: American Wine in the 21st Century has released the agenda for its July 10-11 annual meeting at the Napa Valley Marriott.
Invited "expert" speakers include the California "Governor" of the international Slow Food Movement, consumer analyst Willard R. Bishop, Paul van der Lee of the Australian Wine and Brandy Corporation and Sean Baenen, managing director, of the Odyssey Group consumer market survey firm.
National wine trade groups presenting include the California Association of Winegrape Growers, Wine Institute and American Vintners Association. Regional wine trade associations from throughout California as well as from Washington, Ohio, Missouri, North Carolina, Texas and other states also will be represented. Wine promotion groups such as WineBrats, Zinfandel Advocates and Producers, Women for WineSense and the Society of Wine Educators also will be presenters.
WineVision is a forum for new ideas on how to increase the competitiveness of the American wine industry as well as a coordinating mechanism for the diverse community. Visit our Web site -- http://www.winevision.org -- for additional information on the conference and the ad hoc trade group. A sign-up form is online or available by calling 707/255-9222.
Third Annual Meeting Program Wednesday, July 10, 2002, Napa Valley Marriott 3:00 - 5:00 pm WINE VISION FORUM Richard Cartiere, President, WineMarket Report, Moderator Regional Trade Association Discussions: 1) Sustainability Update: Taking the Movement National 2) WineVision Task Force Updates 3) Consumer First Campaign: Grassroots Efforts Underway Across the County 4) Open "mike" session The WineVision Forum brings together wine trade associations nationwide to share and learn about the latest efforts and programs of their colleagues. Also present are representatives of the national trade associations. This also is a chance to learn about the latest progress of the WineVision task forces and to provide information, a time for questions or an opportunity to offer help. Present will be such national groups as the Wine Institute, American Vintners Association, California Association of Winegrape Growers and representatives of regional wine trade groups from Washington, North Caroline, Ohio, Missouri, New York and elsewhere. 6:00 - 9:00 pm DINNER, Cakebread Cellars, Rutherford, California Address: Wine's Place at the New Table of Sustainable Food Products Mike Dimock: California "Governor" of the Slow Food Movement Michael Dimock, 44, is the founder and CEO of AG Innovations Network, has dedicated his life to the maintenance and enhancement of agriculture and development of sustainable communities. Since 1992, he has been helping communities, organizations, and businesses to build consensus and implement strategic plans related to resource stewardship, sustainable agriculture, and organizational effectiveness. Because of his passion for food and agriculture, Slow Food's founder, Carlo Petrini, and the leadership of the American Slow Food movement asked Dimock to serve as the Slow Food Governor for the State of California. Prior to this appointment he founded Slow Food's Russian River Convivium. Day Two: Thursday, July 11, 2002, Napa Valley Marriott "Strategies for Putting the Consumer First" 7:30 - 8:30 am Registration 8:30- 8:45 am Annual Report to Members David Freed, Chairman, The UCC Group A review of WineVision's activities over the past year and a report on finances. 8:45- 9:15 Sustainability -- A Code of Best Practices Karen Ross, President, California Association of Winegrape Growers Kari Birdseye, communications director, Wine Institute The first comprehensive look at the nearly complete Code of Sustainable Wine Growing, a historic achievement from a joint venture between the Wine Institute and California Association of Winegrape Growers. The 340-page workbook examines the industry's best practices in 14 major areas -- from pest management to neighbor/community relations. 9:15 - 10 am Wine Foresight -- Seeing Sooner, Deeper and Better than our Competitors Cynthia Carson, Nuffer Smith Tucker Willard R. Bishop, Jr, President, Willard Bishop Consulting, Ltd. Wine Foresight is a result of the gathering of a small group of thoughtful wine industry leaders who dug into changes in wine business climate and scrutinized trends from the Food Foresight organization to identify their implications to the wine industry. Bill Bishop, a nationally known consumer analyst, will discuss marketplace realities in the 21st century -- from channel management to consumer acquisition costs and leveraging points of contacts with consumers. 10 - 10:15 am Break 10:15 - 10:30 am WineVision's Challenge to the Wine Community Bill Turrentine, President, Turrentine Wine Brokerage Bill Turrentine has been the guiding force behind the formation and continuance of WineVision, and will issue a challenge to the wine industry to unite in a campaign to switch the industry from being supply driven to consumer driven. 10:30 - 11:30 am Australia -- The New World Enters 'The Marketing Decade' Paul van der Lee, Member, Australian Wine and Brandy Corporation Paul van der Lee's involvement in the wine industry commenced in 1994 when he took the position of general manager of the Winemakers' Federation of Australia. His primary responsibility in that role was the formulation of national wine industry policy and the strategy that yielded the unprecedented creation and adoption of the Australian wine industry vision, Strategy 2025. He has experience in general management, marketing, strategic planning and economic analysis gained in various public sector organizations involved in a diverse range of industries including water, overseas trade, tourism, regional development and technology. He will discuss the lessons learned by the Australians about wine sales and the challenge of marketing now facing all New World wine producers. 11:30 - 12:30 pm Wine Marketing Outlook -- What are Consumers Thinking? John Gillespie, President, Wine Market Council Sean Baenen, Managing Director, Odyssey Group LLP Agustin F. Huneeus, president and CEO, Franciscan Estates Identifying consumer behavior, thinking and trends is the first step in effective marketing outreach efforts. John Gillespie will offer insights from focus groups and other research conducted this year by the Wine Market Council. Sean Baenen, whose research company has been conducting a wine consumer survey since the late 1990s,, will discuss the latest findings. Agustin and other wine marketers to be added to this panel will discuss their views of wine consumers and buying trends. 12:30 - 1:30 pm Lunch 1:30 - 2:15 pm Luncheon Address: Building and Unifying for the Future David Sloane, President, American Vintners Association Newly named as the head of the AVA, David will discuss issues facing American wineries, now located in all 50 states; the wine trade group's plans for the future; and how organizing at the grassroots level can lead to increased success. 2:15 - 3 pm Putting Consumers First Means Building Relationships from a Foundation of Sustainable Business Practices Paul Dolan, president Fetzer Vineyards John De Luca, president, Wine Institute Paul Dolan will present the results of WineVision's contest to gather wine promotion slogans and phrases that resonate with consumers and John De Luca, who is transitioning into the new position of executive vice chairman of the Wine Institute after 27 years as president/CEO, will outline strategic efforts the industry can make to capitalize on the successes of the past decade. 3 - 4:15 pm Just How Do you Put Consumers First? Rich Cartiere, President, Wine Market Report, moderator; Biltmore Estate-Chris Cavanaugh; Society of Wine Educators-Bonnie Fedchock, executive director; WineAnswers.com, Jennifer Pagano, webmaster; Wine Brats, Joel Quigley, executive director; WineSpirit, David White, executive director; Women for Wine Sense, Kim Ledbetter, president; ZAP, Rebecca Robinson, Executive Director This roundtable will focus on short presentations and discussions of successful Consumer First efforts already being undertaken everywhere from the tasting room to nightclubs and lessons that individual companies can apply to their own marketing efforts. 4:15 - 4:30 pm So...Where Do We Go From Here? Jerome Lohr, President, J Lohr Winery WineVision, which is functioning as a forum for new ideas on strengthening the U.S. wine industry, is entering its fourth year. Jerry Lohr will discuss the challenges for the next year and how the industry can best utilize the resources and coordinating mechanism of WineVision to respond to marketplace challenges. 4:30 - 5 pm Winetasting and Involvement Strategies Networking opportunities with task force leaders.
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|Date:||Jun 26, 2002|
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