Agencyfinder Survey Indicates `Credibility' a Driving Issue in the Agency Selection Process.Business Editors RICHMOND, Va.--(BUSINESS WIRE)--May 26, 2004 In a poll of over 4,000 marketing directors and business decision makers, Agencyfinder.com, the largest marketing services search engine of its kind in the world, has found that although advertising and PR agencies may say the right thing, clients are still concerned about the firms' credibility and truthfulness in the claims that are made. "Issues of honesty Honesty See also Righteousness, Virtuousness. Alethia ancient Greek personification of truth. [Gk. Myth.: Zimmerman, 18] Better Business Bureau nationwide system of organizations investigating dishonest business practices. [Am. and credibility ranked the highest in our survey," said Charles G. Meyst, Agencyfinder's Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Clients like what they're hearing, but they want reassurance REASSURANCE. When an insurer is desirous of lessening his liability, he may procure some other insurer to insure him from loss, for the insurance he has made this is called reassurance. that the information is current and accurate. Remarkably enough, the agency's size in terms of either billings or number of employees, ranked near the bottom of the list in importance." Findings from the survey will be used to enhance the Agencyfinder service to allow marketing directors and business decision makers to conduct a fair and impartial Favoring neither; disinterested; treating all alike; unbiased; equitable, fair, and just. evaluation of the more than 2,500 agencies participating in the service's database. What can agencies do to enhance their perceived credibility by prospective clients? Agencyfinder's Meyst suggests including third party references in introductory material so prospects can make screening calls in advance. "But if you're going to do that," he adds, "avoid setting up a bunch of client-side shills who will only say the good things about your agency. Everyone has warts and if a prospect calls your references and feels they're not getting the full story that could actually be worse than not providing any references in the first place." The Agencyfinder.com survey was sent to over 4,000 of 9,500 previously registered marketing directors and business decision makers who have used the online match-making service in the past seven years. The survey identifies key issues of concern to those contemplating and hiring advertising agencies and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firms. Of those participating in the survey, nearly one-third of them reported their intent to hire a new or additional marketing services agency in the next twelve months. About Agencyfinder.com - Agencyfinder.com is a service of Business Partnering International, Ltd. and was founded in February 1997. The service is the most comprehensive database of advertising and public relations agencies on the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the today and is intended for use by companies seeking agency support for projects, campaigns or long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. relationships. Searching is free to marketers and supported with complimentary search consulting advice (telephone and on-site consultations) provided by the executive staff. Advertising agencies and public relations firms pay an annual fee to be part of the online database and to participate in searches. BPI (Bits Per Inch) The measurement of the number of bits stored in one linear inch of a track (storage channel) on a disk or tape. Bit density on magnetic disks has reached 800,000 bpi (800 Kbpi). See tpi, areal density and magnetic disk. BPI - bits per inch is headquartered at 4327 Cox Road, Vantage Place, Glen Allen Glen Allen is the name of several places in the United States of America:
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