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Agency.com and the Boyds Collection Launch B2B Commerce Site.


Business & Technology Editors

NEW YORK--(BUSINESS WIRE)--March 29, 2001

Linking Boyds to Over 20,000 Retail Customers

AGENCY.COM, Ltd., (Nasdaq: ACOM (language) ACOM - An early system on the IBM 705.

[Listed in CACM 2(5):16 (May 1959)].
), a leading e-business builder in global markets, and The Boyds Collection, Ltd., (NYSE NYSE

See: New York Stock Exchange
: FOB FOB 1) adj. short for Free on Board, meaning shipped to a specific place without cost. 2) Friend of Bill (Clinton). (See: Free on Board) ), a leading domestic designer, importer and distributor of branded collectibles and other specialty giftware products, today announced the companies have launched a B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 commerce site linking Boyds to its 20,000 retail customers.

AGENCY.COM worked with Boyds to build an end-to-end e-commerce solution focusing on the creation of a highly customer-oriented experience while maximizing Boyds' existing legacy sales and inventory systems. The site provides a personalized sales and customer service experience for each retailer - from a custom catalog to detailed invoice histories and package tracking.

"Boydsbiz.com (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page.  is a compilation of our catalogs, our showroom, a sales rep and a customer service rep all in one - and all accessible online." said Jean-Andre Rougeot, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of the Boyds Collection.

For their busy retailers, this site is a 24/7 interactive channel to Boyds.

"Boyds has a compelling brand in the collectibles market. By combining the Boyds' brand experience, engaging user-oriented features and full back-end integration, the boydsbiz.com site becomes a unique B2B tool," said Kevin Rowe, President of AGENCY.COM : North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. .

About The Boyds Collection

The Boyds Collection, Ltd., is a leading domestic designer, importer and distributor of branded, high-quality, hand-crafted collectibles and other specialty giftware products. The company sells its products through a large and diverse network comprised of independent gift and collectibles retailers, premier department stores, selected catalogue retailers and other electronic and retail channels. Founded in 1979, it has successfully developed a strong niche and brand identity in its markets because of its affordably priced, high quality, "Folksy folk·sy  
adj. folk·si·er, folk·si·est Informal
1. Simple and unpretentious in behavior.

2. Characterized by informality and affability: a friendly, folksy town.

3.
 With Attitude"(SM) collectibles.

About AGENCY.COM

AGENCY.COM is a leading e-business builder in global markets. The company provides strategy, branding and technology services that help its clients build and grow their interactive business across multiple digital channels -- the Web, wireless and interactive television. Founded in January 1995, AGENCY.COM is headquartered in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 and has offices in Amsterdam, Atlanta, Boston, Chicago, Copenhagen, Dallas, London, Paris, Portland (OR), San Francisco, Woodbridge (NJ) and affiliate offices in Miami (FL), Seoul, Korea and Singapore. AGENCY.COM serves a broad and diversified global client base in a variety of industries, including 3M, British Airways, Colgate-Palmolive, Compaq, Heineken, Incyte Genomics and Reuters. For investor information, please visit http://www.agency.com/investors or call AGENCY.COM's Investor Relations Investor relations

The process by which the corporation communicates with its investors.
 line at 212.358.2702. To receive press releases going forward, please send contact information to investors@agency.com or call toll free 877.721.3006 for a fax copy.

Matters discussed in this release may include forward-looking statements that involve risks and uncertainties, and actual results may be materially different. Factors that could cause actual events or results to differ from anticipated events or results include risk factors and other items that are contained in AGENCY.COM's reports and documents filed from time to time with the Securities and Exchange Commission.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 29, 2001
Words:508
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