Agency Veterans Launch Value-Priced PR Agency, Make Your Mark, Dedicated to High-Tech Companies.Business Editors ENCINO, Calif.--(BUSINESS WIRE)--Feb. 20, 2002 Make Your Mark (MYM), a new public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most agency, has today opened its doors to serve the specific needs of companies in the high-tech high-tech also hi-tech adj. Informal Of, relating to, or resembling high technology. high-tech Adjective same as hi-tech Adj. 1. arena with limited marketing budgets. Make Your Mark was created to generate instant visibility and industry-wide impact for emerging companies. It offers a value-priced, no-contract service that uses PR expertise and strong editorial contacts to create significant editorial opportunities for clients that previously were available only through extended contracts with full-service full-ser·vice adj. Associated with or offering complete service: full-service gasoline pumps; full-service banks. agencies. Industry veteran Mark Stevens will head the MYM operation, which consists of a team of seasoned high-tech public relations professionals with a combined history of more than 30 years in this market. "Having worked in the technology sector for years, we saw the need for a PR agency dedicated to helping companies with tight budgets 'make their mark.' Companies who need to gain visibility the most are also the most challenged with budget issues when marketing themselves. Limited budget will not mean limited recognition with MYM," said Stevens. The Make Your Mark staff understands the vital role public relations plays in propelling pro·pel tr.v. pro·pelled, pro·pel·ling, pro·pels To cause to move forward or onward. See Synonyms at push. [Middle English propellen, from Latin a company in the high-tech arena and knows what it takes to drive them into a level of prominence prominence /prom·i·nence/ (prom´i-nins) a protrusion or projection. frontonasal prominence . MYM anticipates an abundance Abundance See also Fertility. Amalthea’s horn horn of Zeus’s nurse-goat which became a cornucopia. [Gk. Myth.: Walsh Classical, 19] cornucopia conical receptacle which symbolizes abundance. [Rom. Myth. of exciting opportunities for its clients as they create a new agency business model. MYM stands apart from other agencies since its programs are designed to keep fees and costs down by providing all the key components of client programs, while at the same time offering a broad range of optional services. Also unique to MYM is its month-to-month month-to-month adj. referring to a tenancy in which the tenant pays monthly rent and has no lease, and the tenancy can be terminated by the landlord at any time on thirty-days notice. (See: tenancy, landlord and tenant) relationship with its clients, eliminating long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. contracts and cancellation fees. The MYM program includes the preparation of a specific "hit list" of approximately 200 editors and analysts; the analysis, revision and distribution of up to two news releases each month; and the coordination of editorial responses, inquiries and opportunities with the client. Since client satisfaction is top priority, MYM is happy to accommodate additional services on an as-needed basis, such as a one-time aggressive product launch, additional press release distribution, use of the agency's International Distribution Program, and the services of MYM's top-tier technical writers for projects such as press releases, user stories and white papers. As the need arises, MYM can also make recommendations for marketing, branding, advertising, web and graphics consultants. For more information, visit the Make Your Mark web site, www.mympr.com, or contact Mark Stevens at 818-784-3694. |
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