Agency Selected to Represent Connecticut Tourism.Business Editors HARTFORD, Conn.--(BUSINESS WIRE)--Nov. 13, 2000 McLaughlin, DelVecchio & Casey, Stanton Crenshaw cren·shaw also cran·shaw n. A variety of winter melon (Cucumis melo var. inodorus) having a greenish-yellow rind and sweet, usually salmon-pink flesh. [Origin unknown.] Communications, and The O'Neal Group join forces to form agency model for the twenty-first century Department of Economic and Community Development Commissioner James F. Abromaitis announced today that the Connecticut Connecticut, state, United States Connecticut (kənĕt`ĭkət), southernmost of the New England states of the NE United States. It is bordered by Massachusetts (N), Rhode Island (E), Long Island Sound (S), and New York (W). Tourism Council has selected a marketing, advertising and in-state public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most team to spearhead marketing efforts for the state of Connecticut's Office of Tourism. The $6 million contract for tourism services is from November 10, 2000 through July 31, 2002. The appointment is unique, Abromaitis pointed out, because the team represents the agency model for the twenty-first century. Comprising a variety of companies and individual consultants from across Connecticut, the team is led by McLaughlin, DelVecchio & Casey (MD&C), a New Haven-based advertising agency; and includes Stanton-Crenshaw Communications, a marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales firm located in Stamford. The team is anchored by two experts with extensive experience and talent in the tourism field: Bill O'Neal, who led the award-winning 1993 tourism campaign -- Connecticut We're Full of Surprises -- and Donna Simpson Simp·son , Sir James Young 1811-1870. British obstetrician and a founder of gynecology. He is also known for introducing the use of chloroform as an anesthetic. , most recently the managing director of Mystic Mystic, rivers, United States Mystic. 1 River, c.10 mi (16 km) long, rising in SE Conn. and flowing S past Old Mystic and Mystic villages to the Long Island Sound. Mystic Seaport, a maritime museum, is at its mouth. 2 River, c. Coast & Country, and now Vice President and Director of Client Services with MD&C. "Tourism continues to be a strong and growing industry in Connecticut, and we are excited to be working with a marketing team whose experience and understanding of both tourism and its economic contribution can only benefit the state," said Abromaitis. "We have selected the best-of-breed organization," said Gregg Dancho, Chairman of the marketing committee of the Connecticut Tourism Council, and Director of the Beardsley Zoo The Beardsley Zoo, in Bridgeport, Connecticut, is the only zoo in the state of Connecticut. The beauty of the entire complex, both the park and zoo, is one of the reasons Bridgeport has earned the nickname "The Park City. . "Blending the best-of-the-best talent from across the state into the agency model for the twenty-first century, reinforces the Governor's and the Tourism Council's goals to make Connecticut a cornerstone cornerstone Ceremonial building block, dated or otherwise inscribed, usually placed in an outer wall of a building to commemorate its dedication. Often the stone is hollowed out to contain newspapers, photographs, or other documents reflecting current customs, with a view to for tourism." The Connecticut Tourism Council, with members appointed by the Governor and legislative leaders, provides direction to the Office of Tourism to further tourism's contribution to economic development, and to promote targeted strategic investment in Connecticut's tourism products. The 14-member Council is made up of public and private sector representatives with strong expertise in a variety of disciplines from the travel and tourism industry. |
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